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  • Mini Project - Samsung

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    Shweta Pal
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    Samsung is a South Korean multinational electronics company known for mobile phones and other consumer electronics. The document is a student project submitted to Dr. K.P. Singh analyzing Samsung's products and customer satisfaction, with key findings that mobile phones are Samsung's most in-demand product, product quality attracts the most customers, and innovative design is seen as differentiating Samsung from competitors.

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    MINI PROJECT- SAMSUNG

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    Samsung is a South Korean multinational electronics company known for mobile phones and other consumer electronics. The document is a student project submitted to Dr. K.P. Singh analyzing Samsung's products and customer satisfaction, with key findings that mobile phones are Samsung's most in-demand product, product quality attracts the most customers, and innovative design is seen as differentiating Samsung from competitors.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    10 views10 pages

    Mini Project - Samsung

    Uploaded by

    Shweta Pal
    Samsung is a South Korean multinational electronics company known for mobile phones and other consumer electronics. The document is a student project submitted to Dr. K.P. Singh analyzing Samsung's products and customer satisfaction, with key findings that mobile phones are Samsung's most in-demand product, product quality attracts the most customers, and innovative design is seen as differentiating Samsung from competitors.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 10

    AXIS INSTITUTE OF PLANNING AND

    MANAGEMENT

    TOPIC

    SAMSUNG
    Submitted For: For fulfill the MBA Programme

    SUBMITTED TO: SUBMITTED BY:

    DR. K.P. SINGH SHWETA PAL

    MBA 1st year


    SAMSUNG
    FINDINGS
    ● Out of the total number of customer, maximum no. of customers are
    satisfied by the product’s quality.
    ● From all the products that are available in the market, Samsung mobile are
    most in demand as compared to the company’s other products and Samsung
    PC/ Laptops are least in demand as compared to the company’s other
    products.
    ● Product quality is the feature which attracts the most people as compared to
    the other features of the company’s products.
    ● The company provides good after sales service.
    ● Large numbers of customers are satisfied by the customer service provided
    by the company.
    ● Maximum no. of people thinks that the product’s innovative design is its
    differentiating factor from the competitors.

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