E-Commerce

A look at E-commerce industry through

S.W.O.T Analysis

Team Members:
Arooj Fatima 01-134231-012
Abdullah Azib 01-134231-043
Abdullah Masood 01-134231-044
Usman Gul 01-134222-162
 Introduction
KEY TOPICS TO BE DISCUSSED IN
THIS PRESENTATION

• Definition of E-commerce
• Growth and importance of E-commerce in
today's digital age
• Mention the purpose and structure of the
presentation

ct.
Strengths of E-commerce:
• Global reach and market expansion opportunities
• Cost efficiency and lower operational expenses
• Convenience and accessibility for customers
• Personalization and tailored shopping experience
Weaknesses of E-commerce:
• Lack of personal interaction
• Trust and security concerns for online transactions
• Product perception and the inability to physically examine products
• Potential challenges in building brand loyalty and customer trust
Opportunities in
E-commerce:
• Market expansion and reaching new customer segments
• Mobile commerce and the increasing use of smartphones
• Personalization and targeted marketing based on customer data
• Integration of emerging technologies like AI, VR, and AR
Threats to E-commerce:
• Intense competition in the online marketplace
• Cybersecurity risks and data breaches
• Changing consumer behavior and evolving
preferences
• Legal and regulatory challenges
Conclusion
• Recap of S.W.O.T analysis
discussed
• Significance of E-commerce in
the current business landscape
• Potential for growth and the need
for businesses to adapt