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Content Writing in Kuwait
Content Writing in Kuwait
Good content is productivity, and content marketing can carry rich brand and
product information, so it has increasingly become the real core strategy of
enterprise business.
Only when marketing content is authentic, interesting, and differentiated can it
move people's hearts and drive business growth. So how do companies do
content marketing?
1. Basic content marketing strategy
1. Evergreen content, content that reflects the deep value of the enterprise
Enterprise evergreen content includes enterprise product content, or content after
in-depth understanding of the industry, etc. The direction of evergreen content
includes the following aspects:
The content of the core products of the enterprise, product introduction, user
experience, tutorials for solving problems, etc.
Classic Case.
Frequently asked questions about products.
White papers, in-depth research and analysis on industry-specific topics.
Toolbox, the common tools that users need to use to complete their work, or the
basic skills that users need to possess.
Getting started guide.
Aggregated list of year or subject classes.
The combing of evergreen content should be authoritative or representative.
Enterprises need to carry out a detailed copy search and sorting out on a topic,
start from a higher starting point on the basis of the work that others have already
done, and consider cutting in from different perspectives for the long-lasting
topics that others have already written. Bring out the mind and fill the gaps in
knowledge.
2. Content handles, skills from content to sales
Carry out targeted content marketing based on the psychological characteristics of
consumers in the purchasing stage, which can be published on self-owned media
platforms in the form of graphics or videos, and promoted and disseminated.
The psychology and content of consumers at different stages of purchase can be referred to as
follows:
Cognitive stage:
Hot content marketing is a powerful tool for content marketing. Creative hot content marketing
can bring a lot of traffic to a brand in a short period of time.
Hot content marketing Determining the content direction can be started from the following two
aspects:
On the first aspect, in terms of cognition, everyone will be eager to learn more information,
such as the ins and outs of the incident, behind-the-scenes factors, and future impact.
Such as: has been killed! The latest developments in the case of a 21-year-old girl who lost
contact during a morning run! What happened to her on the day of the accident? The platform
has received 100,000+ views for "Student Safety".
The second aspect is emotional. Unexpected events usually trigger people's strong positive or
negative emotional reactions. Content related to such emotions and expectations will attract
attention.
The direction of the content can be in the direction of triggering empathy, expressing emotions,
strengthening emotions, relieving, and stabilizing.
The systematization of enterprise hot marketing transformation is divided into three steps:
decision-making-action-communication
Get inspired
Remixed content
Collaborate
Copy others
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Decision-making: Blindly following hot trends can have negative consequences, so determine
whether hot spots are worth following:
Are hot events in line with corporate values?
Is the target group of the enterprise interested in hot events?
Can brand themes and practice themes be linked?
Can the team realize the idea in a short time?
If our four answers are "yes", then we need to follow up hot content marketing.
Action: After determining the follow-up hotspots, we must first refine the practice theme,
keywords, and determine the creative strategy.
Follow up the strategies and methods used in hot marketing, and you can associate the brand
theme with the event theme, such as exactly, as expected, take a slanted sword, start a new
topic, etc. to quickly determine the strategic direction.
Communication: Determine the communication channel, own social platform, website, Weibo,
third-party platform Zhihu, actively contact the media to submit articles, etc.
4. Story Strategy in Content Marketing
As we all know, a wonderful story can attract the audience's attention, whet the appetite, gain
fame, and produce a profound emotional experience, and the story strategy, some uplifting,
some tearing, but in any case, it has reached the goal of using the story to convey the enterprise.
purpose of thought.
Storytelling is the most beneficial way to convey information. Many well-known companies
have used the power of stories to complete a successful business strategy.
For example, companies known for innovation often have a successful origin story from the
founders if they want to build a successful brand. The story of Apple, for example, began in
1976 when Steve Jobs and Steve Wozniak desperately wanted to build a home computer in their
garage.
If a business has a strong origin story, and the core values of the story are consistent with the
brand, then it will be the first story that the brand is remembered by consumers.
5. User Generated Content Strategy
Use the marketing content produced by users themselves or the interactive content of brand
activities to cultivate the first batch of users for the product and increase the sales conversion
rate.
For example, in the early days of the WeChat public account, the large number would
determine the topic selection through the community, etc., and create content together.
In addition, the China Film Association adopted the method of user co-creation in the poster
design of the 34th China Film Golden Rooster Award, and launched a collection of poster
design works for the Golden Rooster Award. The competition collected 1,610 works and
attracted many domestic designers. At the same time, the popularity of the Golden Rooster
Award has been expanded.
6. Content marketing and brand community
Brand community is an important means to build user stickiness and loyalty in corporate brand
marketing.
In the age of social media, the establishment and maintenance of (online) brand communities
cannot be separated from the power of content. When an enterprise conceives the content
marketing strategy of the brand community, it should not only consider its own content, but also
encourage different members of the community to contribute to content creation, so as to make
the brand connotation richer, more authentic and more credible , so as to build a strong brand
community.
Brand communities such as Xiaomi in the early days, and now the private domain operation
pools of major brands all fall into this category.
2. Advanced content marketing strategy
Advanced content marketing skills, through impactful picture marketing, infographic marketing,
effect-oriented video marketing, humor strategy in marketing, brand-oriented live broadcast
marketing, creative marketing, black technology marketing, voice marketing, social media
branding Interactive marketing model.
1. Humor strategy in marketing
Humor strategy content marketing must have a clear brand purpose, not just humor. Humor is
not suitable for conveying too many or complicated brand information, but more suitable for
marketing purposes such as increasing brand awareness, deepening brand emotional connection
or increasing brand love.
Perform preliminary artistic presentation of the video script proposed by the creative team,
listen to opinions in a small area, and evaluate it from four dimensions: understandability, fun,
positive emotion, and goal attainment.
2. Creative strategy of content marketing
Today's social media is a red ocean of content. Outstanding creativity is an effective means for
enterprise content marketing to stand out from the encirclement. So how to do content
marketing ideas? Here's a creative pathway model.
At the level of content theme selection, enterprises should look for new ideas and directions
under the core product content theme, or refine novel content themes by focusing on the general
needs of users.
At the creative level of content works, content marketers need to refine unique ideas, or make
novel interpretations, or try extraordinary concept combinations, or make concepts presented
from different perspectives, or render ideas through art-these five methods are Very effective
way to be creative.
3. The voice strategy of content marketing
There is a new marketing trend of ASMR about sound in the sound content marketing path.
ASMR refers to a quiet, peaceful, and pleasant psychological feeling that people experience
after hearing a rhythmic and soothing sound-like someone gently combing your scalp with
feathers, from the top of the head along the spine. The blissful thrill that is passed down can
bring about specific sound types of ASMR, such as a whisper or a crackle, or the sound of
chewing gum, or the sound of opening a beer can...
3. Summary
At present, content marketing has become the core marketing position of enterprises, which can
help enterprises to determine brand positioning, change consumers' perceptions, change
consumers' prejudices about brands, promote the growth of enterprises, and even help
enterprises expand their markets.
However, content marketing also has its own disadvantages. Compared with the simple and
crude effect of traditional advertising, content marketing needs to calmly attract consumers
through valuable content. In order to gain the attention of consumers, it is unlikely that the
brand will become popular overnight.
In addition, content marketing is a marketing tool with high technical content. Practitioners
need to have strong market acumen and skilled content marketing skills. They often need to
keep trying to find an effective content strategy.
Therefore, enterprises should be patient in the initial stage of content marketing, and consider
cooperating with other marketing methods, such as traditional advertising, sales promotion,
discount promotions, offline activities, etc., so as to achieve faster and better performance and
significantly improve the overall value of the enterprise. marketing strategy.
Article reference: Dou Wenyu "Content Marketing: A New Era of Digital Marketing"
This article was originally published by Shuizhiqing Marketing and Operation on Everyone is a
product manager, and may not be reproduced without permission.
The title picture is from Unsplash, based on the CC0 protocol
The so-called "content is king" - "Content is King", in today's world, in order to promote a
brand or company and attract customers' consumption support, it is indispensable to create
valuable content. Especially starting in 2020, the epidemic has caused consumers to spend more
time at home reading blog articles, watching YouTube videos, listening to podcasts, and
absorbing new knowledge on social media. Valuable content has become more and more
influential. It has become an important publicity method other than rigid advertising.
This article will go from simple to deep, and share with you the whole strategy of content
marketing - starting from not knowing how to start, until teaching you how to make wonderful
content to attract customers, as well as the practices and benefits of different content formats,
will fully teach you .
DM
DIGITAL MARKETING
5 Rules of
Content
Writing
In addition, we also invited SEO experts in the industry, Ringo Li from Owlish Online and
Bernie from Social Stand Limited to share the importance of blogging and SEO considerations
when writing.
Ringo Li's full video content, welcome to this article to continue watching: Exclusive SEO
Tips: Website SEO Optimization Steps + Blog SEO Tips!
Bernie shared the content in full, welcome to this article to continue watching: How does
content marketing help business? Take you directly to content marketing skills + practical
experience!
After watching the above articles and videos, if you are ready to make a big splash in the world
of content marketing, start preparing your first article on HSBC Jihui immediately! The HSBC
Jihui platform often publishes useful articles through members, and has also established a
certain degree of strength in SEO. If you publish articles through the platform, there is a good
chance that you will be ranked at the forefront of the search engine results page!
If you find the above content useful and would like to receive more new information about
content marketing in the future, subscribe to our newsletter now!
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For the complete video content taught by experts, welcome to this article to continue watching:
6 Frequently Asked Questions Dismantling Video Sales Skills!
The third method of content marketing - voice marketing
Using pure voice as a marketing channel is the newest approach in the market. As mentioned
above, under the epidemic, consumers absorb more multimedia content, among which Podcast
radio programs and the latest Clubhouse real-time discussion space are also what many
marketers want. In the field of offense, what are the characteristics of this new approach?
First, take radio programs as an example. The subject matter, length, and depth of programs are
more flexible than videos and texts. For example, some programs are "5-minute broadcasting
school", while others are full two hours of in-depth discussions, depending on the content of the
program. Depends on the theme and the preferences of the moderator. At the same time, since
there is no need to see the appearance of real people, only recording is required, and the
threshold for producing radio programs is lower than other forms of cost. Most of the radio
programs adopt a more relaxed way of talking, and the host does not need to write a long speech
first like making a video. He only needs to find a topic that he is interested in or has a deep
understanding of, and he can make a good use of it.
But what about the marketing aspect? Generally speaking, most radio programs focus on an
indepth discussion on a topic, rather than promoting products directly in the program. However,
the discussion in the program can actually revolve around the main points related to products or
brands. For example, if you run a skin care and makeup brand, you can discuss informative
topics such as "how to choose skin care products/cosmetics that suit you", "how to maintain
skin while sleeping", and softly discuss between programs. Sexually introduce your brand
product.
Similarly, if you provide professional services, such as video editing services, you can also
think about topics such as "How to produce movie-level special effects at low cost", etc.,
focusing on bringing out high-quality content and indirectly introducing your brand Serving to
attract audience. Compared with direct hard selling, providing information and value can
improve brand customer loyalty and repurchase opportunities.
On the other hand, the popular Clubhouse is also a sound-based social platform. Since the
program is live broadcast, and participants also have the opportunity to interact with the host, it
is very suitable for some member-only communication programs to enhance a closer social
relationship. group effect. And depending on your brand's unique customer groups and
consumer targets, whether it's radio programs or clubhouse live broadcasts, you can also
produce some business or professional service-oriented content. For example, on the Apple
Podcast application, there are also categories specially designed for business, including
programs on management, digital marketing, investment, etc., which are not necessarily aimed
at retail consumers, but at the public. Business managers or bosses.
Bernie Wong of Social Stand Limited is also well versed in the radio marketing approach and
here is his insight into this new approach:
For the complete video content, welcome to this article to continue watching: How to make
Podcasts at low cost to promote traffic and increase sales?
Content Marketing Method 4 - Email Marketing
Email marketing is one of the most traditional online marketing methods and the most
commonly used content marketing method today. Emails about promoting the brand are usually
sent to the audience who have become customers, or those who have subscribed to the
newsletter from different channels, so its importance is mainly to interact with existing
customers, provide them with special offers, etc. Email marketing can also be used to attract
new customers, such as allowing existing customers to enjoy discounts by introducing new
customers.
E-mail is a tool we often use in our daily life, but also because we are exposed to various
situations such as life and work, it is easy to ignore marketing e-mails by the audience. For
example, we are used to checking our emails every morning when we wake up. Usually, work-
related emails are easier to attract attention, while promotional emails are automatically ignored.
Therefore, to do a good job in email marketing, it may pay more attention to creativity and
personal characteristics than film and video, writing articles, etc.
There are many ways and formats to use email to interact with existing customers. The most
common is the brand's monthly and weekly e-newsletter, which is used to introduce new trends
or products of the brand to customers. In addition, if you are doing an online store, you can also
use emails to send member exclusive discount information, so as to attract more repurchase.
As an example of B2B, HubSpot, a well-known foreign content management system and digital
marketing expert, uses email marketing to regularly send new industry information and business
skills to subscribers, giving enterprises more opportunities to use HubSpot's services.
In the same way, HSBC Jihui weekly e-newsletter will also send useful articles, new activities,
promotional offers, etc. provided by business members on the platform to subscribers via email.
As long as you become our business member, you will have the opportunity to receive This free
marketing method!
There are many different uses and benefits of email marketing. The following articles may help
you learn more:
Why do you still need email marketing?