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Cultural awareness

In the workplace
 According to the National Center for Cultural Competence,
cultural awareness can be defined as understanding,
recognizing, and observing both the similarities and
differences between multiple cultures. 
Bill Gates Offends the Koreans
Why does cultural awareness matter in the
workplace ?
1. It allows team members to better communicate with each
other, build better relationships and improve team morale and
engagement

2.The ability to understand why people behave a certain way


will lead to mutual respect and appreciation of our differences.

3.You become more sensitive and empathetic to the needs of


others around you.

4. It reduces mistakes, wasted time and unwanted errors at work

5. Understanding a different culture makes you understand your own


culture.

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