Final Project :

Talent Outreach,
Skills, and Branding
Collaboration to Develop Talent Branding Program

Aubrey Khalila Moestri

Talent Intern
PT. Agate International
Final Projects Kampus Merdeka 2021
Self Introduction
Hi! Im Aubrey ଘ(੭ˊᵕˋ)੭* ੈ✩‧₊˚

I am an intern that accepted in Agate through the program 'Kampus

Merdeka' and now I have been accepted and placed in the role recruiter,
precisely in the talent team of the biggest game dev company in Indonesia!

I have 8 collega in Talent Dept. plus 2 official mentors and several other
additional mentors that assist who helped and provided direction during the
internship.

It's already my last month and in this PPT I'm going to tell you a little
about program ideas that might be added to improve talent branding. Its an
honor to be part of Agate because I had such an amazing journey this past 5
months!
Outline Structure Through design thinking and brain storming, there are
3 stages that will be explained, after that classifying
the ideas

Empathize : Finding out the company's needs. Tried

1
emphasize the needs of the individual person and then set
targets for which communities or team in Agate

Define : Determine needs and problems through

2
observation

Ideate :
3
• Things or programs that need to be added from
issues that have been imagined
• Things or programs that already exist but need to be
improved
DEFINE :
The Problem Statement
• Human Resources development program for its
crews/employees and company branding
• Employee engagement to stay motivated and productive
• Administrative in Recruiter need improvement

But in this presentation i will only breakdown the first point,

it is an issue that i found on talent dept. when i was in talent
outreach role
IDEATE 1 : Things or programs that need to be added from issues that
have been imagined

Project :
Talent Outreach,
Skills, and Branding
 Define Problem Statements
From my perspective when I was working as a talent outreach internship crew, I saw the opportunity for Agate to
develop very widely in the community and knownly as the biggest game developer in this country. However, several
ways to achieve this are less optimized, such as the use of corporate social media.

In addition, in the field of talent outreach itself, the determination to place crew in that role needs to be specified
again, because I think Talent Outreach requires people who have creative values ​and certain skills, such as design,
making contents and creative writing.
Optimizing the use of Agate's
Social Media
What is needed :
• Collaboration between Talent Outreach and
Marketing Team (Social Media Specialist)
• Create creative content regularly
• Knowledge for digital marketing
Example :
Potential blockers:
• SOP or terms and conditions from marketing Agate's youtube account was created in 2008, as of 2022 Agate
teams for upload contents has a total of 119 videos uploaded, which is an average of only 8-9
• Employer and company branding knowledge is videos uploaded per year. Whereas the potential for YouTube ads
can reach 2.291 billion users. We can maximize it by attracting
low
influencers or streamers to promote, review, or create Agate game
content.
Reasoning :

In my opinion, although social media marketing is still part of the marketing team task, the talent team must also be
able to ensure that the company's name can be spread well and know the development of social media insights.

The use of company linkedin must also be maximized, in addition to targeting job seekers, it is better if some social
media (especially linkedin) add more contents about the game development industry itself, plus other interesting
articles.

For the new platform itself, I have done some research on

Agate's tiktok account and i think it is very under-
optimized, Agate's creative content could reach thousands
of viewers, it's a shame if it can't be optimized properly
while until at the end of 2021 TikTok has reached 1 billion
active users. Due to TikTok's unpredictable algorithm,
every video uploaded has a chance to go viral.
Reasons :
I think it is necessary to do a specific review
for the person who will be placed in talent
outreach. Because the responsibilities not only
managing and screening the job portal, but
talent outreach will represent Agate to manage
the partnership. In some cases, it takes skills
to design poster, prepare the partnership event
needs (could be twibbons, video editing and
others), communication skills and also write
reviews. It will be takes time if the person
doesn't have the basic skill
Talent Outreach Skill
Development is Needed
Targets :
• Provide learning opportunities for Talent Outreach crew to learn
design, create creative writing/creative content
• Develop knowledge in digital marketing and employer or
company branding as well
What is needed :
• A sharing session between marketing team, copy writer, content
creator and talent outreach to give insights & basic knowledge
• Provide information that in Talent Outreach it is preferable to
have specific skills and will have additional courses for design
& creative content
Potential blockers:
• Hard skills mentioned above need to be honed
 Goals (OKR & KPI Metrics)
Metrics used to measure the success of the program

Objectives
(The successful achievement of an objective
must provide clear value for the company)

Targets :
• Expanding Agate's company exposure and
engaging Agate's social media insights
• Determine Agate image company will
look like to a wider audience
• Gain a long-term positive impact to
attracts potential candidates
• A program that can continue to grow
indefinitely (no limit time)
 Vielen Danke!
Intern Kampus Merdeka 2021