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  • Group 5 Copywriting

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    Aulia Mifta HC
    7 views11 pages
    The document discusses copywriting, defining it as the art of writing persuasive commercial material using optimal language to promote or persuade. It notes copywriting aims to increase purchases, build brands and images, inform audiences, and support social campaigns. The document distinguishes between copywriters, who write promotional copies for campaigns, and content writers, who regularly publish relevant articles and content. It outlines the copywriting process as starting with a client brief, developing a creative brief, brainstorming concepts, scripting and presenting advertising concepts. Finally, it lists different types of copywriting such as story, direct address, hyperbolic, teaser, news, and competitive copies.

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    The document discusses copywriting, defining it as the art of writing persuasive commercial material using optimal language to promote or persuade. It notes copywriting aims to increase purchases, build brands and images, inform audiences, and support social campaigns. The document distinguishes between copywriters, who write promotional copies for campaigns, and content writers, who regularly publish relevant articles and content. It outlines the copywriting process as starting with a client brief, developing a creative brief, brainstorming concepts, scripting and presenting advertising concepts. Finally, it lists different types of copywriting such as story, direct address, hyperbolic, teaser, news, and competitive copies.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views11 pages

    Group 5 Copywriting

    Uploaded by

    Aulia Mifta HC
    The document discusses copywriting, defining it as the art of writing persuasive commercial material using optimal language to promote or persuade. It notes copywriting aims to increase purchases, build brands and images, inform audiences, and support social campaigns. The document distinguishes between copywriters, who write promotional copies for campaigns, and content writers, who regularly publish relevant articles and content. It outlines the copywriting process as starting with a client brief, developing a creative brief, brainstorming concepts, scripting and presenting advertising concepts. Finally, it lists different types of copywriting such as story, direct address, hyperbolic, teaser, news, and competitive copies.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 11

    GROUP 5

    COPYWRITING
    AULI
    A MI
    FTA
    (07)

    NI
    AISYAHRA
    (02)

    LIA U
    JUNG
    (12)
    MENU
    TOPIC
    01
    TOPIC
    01

    DEFINITION
    Copywriting is the art of writing commercial
    material which are persuasive and tendentious
    with optimal language for promote or persuade.

    FUNTION

    To deliver a message in writing/orally the form of


    text, audio, video from message to the target
    audience with intent and specific purpose.

    GOALS

    • To increase purchases / sales • To build an image


    • To build a brand • To inform
    • To increase brand • For social campaigns
    • Character killing
    TOPIC
    02
    TOPIC
    02
    COPYWRITER VS CONTENT WRITER

    • In charge of promotional copies for campaign


    purpose • Create copywriting websites.
    • Writing clear, concise, and grammatically correct • Publishing content articles regularly.
    copies for in app campaign. • Determine relevant ideas to be brought
    • Proof reading and translating copy-related features up as articles.
    and campaign assets. • Eliciting and discussing article ideas
    • Developing and maintaining a clear consistent with the team.
    brand voice.
    • Driving the creation of original concepts that result
    in effective and compelling communication.
    TOPIC
    03
    TOPIC
    03
    COPYWRITING PROCESS FLOW

    CLIENT’S BRIEF

    CREATIVE BRIEF

    BRAINSTORMING

    ADVERTISING
    CONCEPT

    SCRIPTING AND
    PRESENTATION
    TOPIC
    04
    TOPIC
    04
    TYPES OF COPYWRITING
    STORY COPY POETRY COPY

    YOU & ME COPY IMAGINATION COPY

    FORTRIGHT COPY STRAIGHT FORWARD


    COPY

    HYPERBOLIC COPY VISUAL COPY

    TEASER COPY HUMOURUS COPY

    NEWS COPY PAGE FACTUAL COPY

    COMPETITIVE COPY
    THANK YOU

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