THE HISTORY OF

YAHOO
WHAT IS YAHOO

• Yahoo, or Yahoo.com, is a web services provider that offers both a 

search engine and a directory of World Wide Web pages organized in a
hierarchy of topic categories. While the Yahoo web portal started off
as a web directory, it soon added other services such as email, news
and finance. Most notable, Yahoo Search is a competitor to sites like
Google Search and Microsoft Bing.
1994 2007
Founded by Stanford university students, By 2007, the company had 1.8 million
David Filo and Jerry Yang. photos.

The firm branched into film in 2006 with

the launch of Shutterstock Footage. In
2006, the firm claimed that it was the
"largest subscription-based stock photo
agency in the world" with 570,000 images
in its collection.
Shutterstock expanded beyond
subscriptions into a la carte pricing in
August 2008, with its "On Demand"
service removing daily download limits.

2006 Aug. 2008

2009
On September 23, 2009, Shutterstock
announced that it had purchased Bigstock, a
rival credit-based microstock photography
agency.
2011
In February 2011, it announced a two-year
partnership with the American Institute of
Graphic Arts (AIGA).

Fast Company argued the deal put

"Shutterstock on a competitive playing field
with Getty, whose iStock Photo is also credit-
based." Shutterstock had 11 million royalty-
free stock images by early 2010.

2010
Apr. 2012 Mar. 2013 Sept. 2013
By April 2012 the company had Shutterstock, Inc. announced In September 2013, Shutterstock
18 million royalty-free stock Spectrum, a new "image launched Offset, marketplace
images. discovery tool," in March 2013. prioritizing high end curated
photos from established artists.

In May 2012, Shutterstock filed for

an initial public offering on the In August 2013, Shutterstock and
New York Stock Exchange, which Facebook announced a partnership
it completed on October 17, 2012, to integrate Shutterstock's library
under the ticker SSTK. within Facebook's Ad Creator.

May 2012 Aug. 2013

May 2014
In May 2014, the firm partnered
with Salesforce to integrate
Shutterstock's image library into
Salesforce's Social Studio
Jun. 2015
Penske Media Corporation formed
a partnership with Shutterstock in
June 2015 to create and license
entertainment and fashion images
Jul. 2016
In July 2016, Shutterstock
revealed a partnership with
Google advertising products
including AdSense, AdWords, and
AdMob.

In January 2015, Shutterstock

acquired both Rex Features,
By March 2016, the company had
Europe's largest independent photo
"over 100,000 contributors," with
press agency for $33 million, and
PremiumBeat, a stock music and around 70 million images and 4
million video clips available for
sound effects service, for $32
licensing and sale.
million.

Jan. 2015 Mar. 2016