International Business

Where business comes to life

Agenda and pre-workshop reading

Dr Peder Greve
Associate Professor in International Business
peder.greve@henley.ac.uk

IB 2021/©️IBS/Henley
 International Business – Day 1
Agenda (all timings are local time)
09.00 – 09.15 Introduction
09.15 – 10.45 The World of International Business Conceptual briefing, class
discussion
10.45 – 11.00 Tea/Coffee Break
11.00 – 12.00 The World of International Business Group work, case discussion
Leaving Russia Case
12.00 – 13.00 Lunch
13.00 – 14.45 International Business Strategy Conceptual briefing, group work,
Softsys Case (1) case discussion
14.45 – 15.00 Tea/Coffee Break
15.00 – 16.30 International Business Strategy Conceptual briefing, group work,
Softsys Case (2) case discussion
16.30 – 17.00 Assignment Briefing incl. Q&A

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IB 2021/©️IBS/Henley
 International Business – Day 2
Agenda (all timings are local time)

09.00 – 10.45 The Internationalisation Process Conceptual briefing, class

discussion
10.45 – 11.00 Tea/Coffee Break
11.00 – 12.00 The Internationalisation Process Group work, case discussion
Softsys Case (3)

12.00 – 13.00 Lunch

13.00 – 14:45 International Management Strategy Conceptual briefing, group work,
WEG Industries Case case discussion
14.45 – 15.00 Tea/Coffee Break
15.00 – 16.30 New Frontiers in IB Conceptual briefing, class
Jumia Case discussion
16.30 - 17:00 Final Reflection / Assignment Q&A

3
IB 2021/©️IBS/Henley
 International Business: Essential reading
• Pre-workshop reading:
• IB on Canvas: Sessions 1 – 3
• Case studies (details on next slide)
• Read the assignment brief and start thinking about a potential topic

• Post-workshop reading*:
• IB on Canvas: Sessions 4 – 8
• Peng, M. W., Meyer, C. (2016). International Business (2nd Edition)
• Chapter 11, Chapter 12, Chapter 14
• Ghemawat, P. (2017), The Laws of Globalization
• Chapter 5 (The CAGE Framework)
• Collinson, C., Narula, R., Rugman, A.M. (2017), International Business (7th edition).
• Chapters 1 - 6 and 8 – 10
*Engage with specific topics in more depth as relevant to your learning and assignment. 4
IB 2021/©️IBS/Henley
 International Business
International Business: Case studies

Please read the following cases before coming to the workshop:

• Leaving Russia
- Companies’ flight from Moscow sets some hard precedents, FT, 14th March 2022
https://www.ft.com/content/8d946204-6c74-4bfb-a649-c0335557b4ed
- Stay or go? Western consumer brands wrestle with Russian dilemma, FT, 10th March 2022
https://www.ft.com/content/7c959692-49d7-42b6-80e4-4d6877995663
- Leave Russia: https://leave-russia.org/bi-analytics
• SoftSys (8 pages), International Business Strategy case (PDF file)
• WEG Industries (4 pages), International Business Strategy case (PDF) Global Strategy and
Structure case
• Jumia (watch: Why Jumia Is Beating Amazon And Alibaba In Africa:
https://www.youtube.com/watch?v=BLxyJagWhYw&t=117s)
To read the FT articles, please make sure you activate your student premium FT subscription
available to you through the Henley Business School Library.
Please note that there is no time allocated in the workshop for reading the case studies. 5
IB 2021/©️IBS/Henley