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Presentation 1
Presentation 1
Hemanth HY
Assistant professor
Department of Psychology
Garden city university
Definition of industrial psychology.
OB helps and provides managers a useful set of tools at many levels of analysis:
They are:
1. People
2. Structure
3. Technology
4. Environment in which the organization operates
1. People Forces
Example: Imagine a retail store where the employees are enthusiastic, friendly, and always ready to
assist customers. This positive attitude of the staff creates a welcoming atmosphere and encourages
shoppers to return.
2. Structure
Example: Think of a school with a clear structure where students go from one class to another at
scheduled times. This structure ensures that everyone knows where they should be and when, making
the learning process organized and efficient.
3. Technology
Example: Consider a bakery that starts using an online ordering system. Customers can now place
orders through a website or app, making it convenient for them and reducing the chances of order
mistakes.
4. Environment
Example: Picture a farming company that has to adapt its planting schedule due to a sudden change in
weather patterns. The unpredictable weather affects the company's crop yield and revenue for the
season.
Characteristics
• Systematic study: industrial psychology is the systematic study of
human behaviours concerned with collecting information regrading human
behaviour at work.
• Research: industrial psychology is not concerned with administration. It
is the part of research. The information gathered from work should be
implemented. Personal administration is the application of such research.
• Functional/ applied: it is concerned with the application of
information about human behavoiur to the various problem of industrial
human life.
• Human engineering: it is studies the varied method of performance
manual operaions for better utilization and least waste of effort through
human engineering.
Industrial psychology in every day life: