PURPOSIVE

COMMUNICATION
 PURPOSIVE COMMUNICATION
- Is an intentional communication that happens within the bounds of specific
contexts.

CONTEXT – refers to situation, environment, social relationship, culture and

so on.

Purposive communication will let us learn and improve good

communication skills.
 COMMUNICATION

It is defined as the exchange of thoughts,

ideas, concepts and views between or
among two or more people in various
context.
 QUESTIONS

1. How would you describe good/effective

communication?

2. What are the challenges to good communication?

3. Why is communication important to you and to society?

The art of communication is the language of leadership.
Leaders must be good communicators.
-James Humes

It is a mistake to believe that communication is a simple

process.

Is communication a process?
• Communication is a Process

• Communication is a powerful activity that comes naturally as breathing.

• Communication is a two-way street.

MISCOMMUNICATION – failure to communicate clearly.

 ELEMENTS OF COMMUNICATION
• SPEAKER
• ENCODING
• MESSAGE
• CHANNEL
• LISTENER
• DECODING
• FEEDBACK
• NOISE/BARRIER
COMMUNICATION PROCESS
 TYPES OF COMMUNICATION
• VERBAL COMMUNICATION
• NON-VERBAL COMMUNICATION

Verbal Communication – It can be oral or written. It can be affected through the mood and the volume
of voice.

Non-Verbal Communication
- Those that are produce through the body ( gestures, hand signals, posture, facial expressions, tone of
voice, eye contact)
- Those that are produce by broad setting such as time, space and silence.
 NON-VERBAL COMMUNICATION
It is important to understand non-verbal communication (facial
expressions, gestures, eye contact, posture and tone of voice) because it
speaks loudest. The ability to understand and use non-verbal
communication, or body language, is a powerful tool that can help one to
connect with others, express the intended information and build better
relationships. (Doyle, 2018)

When one interacts with others, there is a continuously giving and

receiving of wordless signals. All of the non-verbal behaviors (movements,
intensity of the voice, pitch, and eye contact) sends strong messages.
 Sending messages does not stop when one stops talking. Even when one
is silent, one still communicates nonverbally.

What comes out of the mouth and what body movement shows are two
totally different things. (Mixed Signals)

When there is a mixed signal, the listener has to choose whether to

believe verbal or nonverbal messages.
 NONVERBAL COMMUNICATION
CUES
• REPETITION : Repeat the message the person is making verbally.
• CONTRADICTION : Contradict a message the individual is trying to
convey.
• SUBSTITUTION : Substitute for verbal message ( person’s eye to convey
message than words)
• COMPLEMENTING : Add to complement verbal message ( clapping
while praising increase the impact of message )
• ACCENTING : Underline a verbal message ( pounding the table to
signify the message )
 TYPES OF NONVERBAL COMMUNICATION

Nonverbal Communication includes the following:

-Tone of Voice, Rhythm, Intonation and stress place on words
-Emotional Awareness
-Facial Expression
-The amount of eye contact
-Gestures
-Touch
-Body movements and posture
-Appearance
-Space
 Tone of Voice, Rhythm, Intonation and stress place on words
- Aside from the words, voice and how one says something is considered significant. When one
speaks, other people “read” the voice in addition to listening the words. One should think about
the voice whether someone is sarcastic, angry, affected, or confident.

 Emotional Awareness
- It enables communicator to:
a. Accurately read other people, including the emotions they are feeling and the unspoken
message they are sending.
b. Create trust in relationships by sending nonverbal signals that match up one’s word.
c. Respond in ways that show others understanding and care.
 Facial Expression
- Man’s face is so expressive that can express many emotions without uttering a word.
- Unlike bodily gestures, facial expressions are universal across cultures to shows someone else
happiness, sadness, anger, surprise, fear and so on.

 The amount of eye contact

- Similar to facial expression, eye contact is also an important nonverbal form.
- The way one looks at someone can communicate many things (interest, affection, attraction)
- Eye contact is also important in maintaining the flow of the conversation and for gauging the
other person’s interest and response.
 Gestures
- Expressing oneself with gestures is often without thinking.
- To avoid miscommunication, one needs to be careful because gestures and their meanings
vary across cultures and regions.

 Touch
- One communicates a great deal through touch.
- Touch is the simplest type of communication and a fundamental aspect of life.
- Hands are used to send varied message: to pat, to slap, to pinch, to strike, to hold, to embrace,
or to tickle.
 Body Movement and Posture
- Body movements sends different messages.
- Actions speaks louder than words.
- People interpret the meaning of someone’s action although at times difficult to do.
- Interpretations may vary especially when communicator and audience come from different
cultures.

 Appearance
- Our choice of clothing, hairstyle and other appearance factors are also considered a means of
non-verbal communication.
 Space
- One may feel uncomfortable during a conversation because the other person stands too close
and invading one’s space.
- Everyone needs a physical space, although that needs differ depending on the culture, the
situation, and the closeness of the relationship.
- One can use physical space to communicate many different nonverbal messages, including
signals of intimacy and affection, aggression or dominance.
 VERBAL COMMUNICATION
• It is the use of words and sounds to express self in contrast to using gestures or body
movements.

• It is a type of oral communication in transmitting spoken words or when the sender gives
words to his feelings, thoughts, ideas, and opinions and expresses them in the form of
speeches, discussions, presentations and conversation.

• The effectiveness of the verbal communication depends on the tone of the speaker, clarity
of the speech, volume, speed and the quality of words use in conversations.

• The success of the verbal communication depends not only on the speaking ability of an
individual but also on the listening skills.
 COMMUNICATION PRINCIPLES
The Seven C’s of Communication
1. Clarity
2. Completeness
3. Correctness
4. Conciseness
5. Concreteness
6. Coherence
7. Courtesy
 CLARITY
The message should be clear in order
for it to be understood. It is the
responsibility of the sender to transmit
a clear message by using simple
words, and by choosing a language
which the receiver uses.
 COMPLETENESS
The speaker is required to provide all
necessary information in his message so
that he/she will also get the desirable
feedback. The speaker should not assume
that the receiver can already process the
meaning of his message even leaving out
some details.
 CORRECTNESS
It refers to the use of proper grammar,
spelling, punctuations and other
mechanics in communication. A
mistake in these may change the
meaning of the message.
 CONCISENESS
Short, but complete message are
preferable. Go direct to the message
you want to convey and avoid wordy
information.
 CONCRETENESS
Concreteness in communication means
be specific. Information to be
transmitted may contain facts and
figures to be credible. The sender and
the receiver may also give examples so
that they can understand each other.
 COHERENCE
A message becomes more
understandable if it is organized. It is
important in the communication
process to deal with one topic after
another.
 COURTESY
Courtesy is being polite. This must
be observe whatever the context of
communication is. It is important in
the communication process to
maintain respect with one another to
achieve peaceful transaction.