4thq - Lesson 1 (Autosaved)

LESSON 1: DISTINGUISH
TECHNICAL TERMS IN
RESEARCH
QUARTER IV
Directions: Look for the listed words below in the
search word puzzle. Try to analyze the meaning of
each word once completed.
• Concept
• Limitations
• Statement
• Abstract
• Variables
• Introduction
• Reliability
• Scope
• Validity
• Qualitative
• Research
• Quantitative
• Gap
• Methodology
• Sampling
• Theory
WORD
DETECTIVE 2
• ProblemLT1
WORD
3 LT1
DETECTIVE
WORD
4 LT1
DETECTIVE
LEARNING TASK 2: OMG! WHAT?
Directions: Identify
the word behind the
meaning flashed on
the screen.
OMG! WHAT? 5 20XX

A piece of academic writing that
provides analysis, interpretation
and argument based on an in-
depth independent research.
RE _P
_ _S _E _A_R_CH P_A _E
R
OMG! WHAT? 6 20XX
AR C
OMG! WHAT? 7 20XX
A short summary of your
research. It is intended to
describe your work without
going into details.
AB
_ _S T _R_C
A T
OMG! WHAT? 8 20XX

going into details.
AB
_ _ST _RA
_C T
OMG! WHAT? 9 20XX

going into details.
AB
_ _ST _RA
_C T
OMG! WHAT? 10 20XX

The next part after the title and
the abstract. It leads the reader
from a general subject area to a
particular topic of inquiry.
IN
_ _T _R _O_D_UC
_ _ T_ _I N
O
OMG! WHAT? 11 20XX

The next part after the title and
the abstract. It leads the reader
from a general subject area to a
particular topic of inquiry.
IN
_ _T _R _O_D_UC
_ _ T_ I_ N
O
OMG! WHAT? 12 20XX

It is a detailed description of the
source of information that you
want to give credit to via a
citation.
RE
_ _F _E_R_E_NC
_E
OMG! WHAT? 13 20XX

It is a detailed description of the
source of information that you
want to give credit to via a
citation.
RE
_ _F _E_RE
_ _NC
_E
OMG! WHAT? 14 20XX

Units of information or any
statistics, facts figures, general
material, evidence, or
knowledge collected during the
course of study.
DA
_ _T A
OMG! WHAT? 15 20XX

DA
_ _T
OMG! WHAT? 16 20XX

ACROSS
[3] Dictate the extent of how deep the researchers will explore research questions.
- Scope
[4] A quality of a person, group subject, event, condition, or situation that takes on
different values.
- Variables
[5] A collection of information from different sources
- Data
[9] Findings from the data that you have collected from your study.
- Results
[11] Mediums used in research such as interviews, tests, surveys, or checklists.
- Instruments
Presentation title 17 20XX
ACROSS
[13] It leads the reader from a general subject area to a particular topic of inquiry.
- Introduction
[16] Collecting data and information, learning and finding new things
- Research
[19] These method uses words instead of numbers to display data.
- Qualitative
[20] A matter of situation or issue that needs to be solved.
- Problem

DOWN
[1] The key findings are summarized and arranged in a manner that answers your
research problem.
- Conclusion
[2] A logical supposition, a reasonable guess, and an educated conjecture
- Hypothesis
[6] A particular form of procedure for accomplishing or approaching something,
especially a systematic or established one.
- Methods
[7] The data collection method comprised of multiple-choice or rating scales.
- Survey
[8] This method focuses on numbers, hard objective
- Quantitative
DOWN
[10] This is the process of selecting participants who are representatives of a larger
population
- Sampling
[12] This is the research all about.
- Topic
[14] Lists of all the sources used in the research.
- References
[15] An organized body of concepts and principles intended to explain a particular
phenomenon.
- Theory
[17] Summarizes the contents of the research.
- Abstract
DOWN
[18] Explain some aspects of the variables that state the boundaries or limits of
research or study.
- Limitation

What is research ?
Is a systematic “study” or investigation of
something for the purpose of answering
questions posed by research. It has also been
defined as “the effort to find new information”
Why do we conduct research?
It always proceeds from known to the
unknown. It’s main purpose is the discovery of
the truth.
STEPS IN WRITING A RESEARCH PAPER/DOs:
Step 1 Step 2 Step 3 Step 4
Select a topic in Select a topic on Select a topic Select a topic

which you are which sufficient that is worth which you can
interested. reference investigating. investigate
materials are adequately for a
easily available. given period of
time.

WHAT TOPICS TO AVOID/DON’Ts:
1 2 3 4
Avoid Avoid topics that Avoid topics that Avoid topics that
controversial are highly can be are very recent
topics like technical like adequately because
“What the “Recent developed from references to
EDSA Development in a single source them would be
Revolution has Cancer of the like “How limited to new
Done to the Liver” Candles are stories.
Country” made”
Gathering Materials
1. Make preliminary reading of your topic
in an encyclopedia or other reference
materials. Exactly what do you want to find
out about the topic? Formulate 4- 5
questions which will serve as your guide.
In this way, zero in on the salient points of
your research.
Presentation title 20XX
25
Example:
Topic: Religious Rites of the Filipinos in the Pre-
Spanish Era
1. What kind of religion did the early Filipinos
have?
2. What religious rites did they observe?
3. How did they observe these rites?
4. Why did they observe these rites
Gathering Materials
2. Get ready with 3x5 source cards or slips of
paper.
- Should be in uniform size.
- Keep in one place.
3. Go over the subject cards in the catalogue or
the computer, and periodicals available in the
library.
Gathering Materials
4. Skim through each reference material to
locate portions that are important. This will
help you sort out your tentative bibliography.
- Select those will be useful.
- Discard which give insufficient irrelevant or
duplicate information.
Book Code number
NE
Number ---------
932 1
D 14
Dudley,
Author ---------- Louise
The
Title ---------- Humanities
McGraw-Hill
Publication date --------- Book Company. 2001
pp.
Location --------- 159-161
29 20XX
Encyclopedia Article Code number
2
“Poetry”
Title of Article ---------
The
Title of Book ---------- World Book Encyclopedia
World
ublication Data ---------- Book-Childcraft International, 2000
pp.
Location --------- 159-161
30 20XX
Magazine Article Code number
2
Author ---------Ponte, Powell
Title ----------“How Color Affects Your Moods and Health”
World
Magazine Data ---------- Book-Childcraft International, 2000
Location ---------pp. 105-109
31 20XX
Formulate 4-5 questions about the topic that you
would want to be answered at the end of your
research.
Example: Broad topic – Hypnotism
Limited topic – Hypnotism Science or
Magic ?
Title: Hypnotism: Science or Magic ?
1. What is hypnotism and how is it done ?
Example: Broad topic – Hypnotism
Limited topic – Hypnotism Science or
Magic ?
Title: Hypnotism: Science or Magic ?
4. What are the uses of hypnotism ?
5. What are the effects of hypnotism ?

LEARNING TASK :
Formulate 4-5 questions about
each topic that you would
want to be answered at the end
of your research.
MAY 11, 2023
THURSDAY
ACTIVITY 1:
Choose at least 1 reference for each type of sources
below. Write a bibliography using the APA format.
1. Book
2. Newspaper
3. Magazine Article
MAY 12, 2023
FRIDAY
ACTIVITY 2
Directions: Finalize your survey – questionnaire based
from your research questions.
What is research instrument?

__________
ACTIVITY 3
Directions: Write a draft of your
INTRODUCTION.
Submit Activity 1, 2, and 3 on Monday.
MAY 12, 2023
FRIDAY
ACTIVITY 3
Directions: Write a draft of your INTRODUCTION.
Submit Activity 1, 2, and 3 on Monday.

Bibliography
The bibliography is a list of
the references you used in
preparing the research
paper, arranged
alphabetically by author’s
surnames.
3. If you
Points to Remember When Writing the Bibliography:
referred to
several books
1. Do not 2. If an by the same
number the author’s name author, arrange
references. is not given, them
list the chronologically
references according to
their dates of
publication.
Instead of the
author’s name,
Presentation title 53
use a half-inch
20XX
ibliography Writing Forms:
Single author
Author’s name Title of the book
Condon, John C. Semantics and
Communication. New York: the
Macmillan Company, 1999.
Publication Year
Publication center
Two authors
Samovar, Larry A. and Mills, Jack. Oral
Communication, Dubuque, Lowa: Wm. C. Brown
publishers, 2000.
Three or More Authors
Sheridan, Marion C. et al. The Motion
Picture and the teaching of English. New
York: Appleton-Century-Crafts, 2001
Articles in Magazines and
News Papers
Author’s name Article Title
Englebardt, Stanley L. “Arc Annual
Physicals Really Necessary?” Reader’s
Digest.
Name SeptemberDate
of the magazine 1999issued
Citation Style
American Psychological Association
(APA)
APA in-text citation style uses the author's

last name and the year of publication, for
example: (Field, 2005). For direct
quotations, include the page number as
well, for example: (Field, 2005, p. 14).
Citation Style
American Psychological Association
(APA)
APA in-text citation style uses the author's

last name and the year of publication, for
example: (Field, 2005). For direct
quotations, include the page number as
well, for example: (Field, 2005, p. 14).
Book:
Author, A. A. (Year). Title of book. Publisher.
Example:
Smith, J. D. (2021). The Power of Habit: Why
We Do What We Do in Life and Business.
Random House.
Journal article:
Author, A. A., Author, B. B., & Author, C. C.
(Year). Title of article. Title of Journal,
Volume(Issue), Page numbers. DOI or URL (if
available).
Example:
Johnson, M. R., Brown, S. E., & Davis, L. R.
(2020). The Impact of Mindfulness on Stress
Reduction. Journal of Psychology, 25(3), 123-
Website:
Author, A. A. (Year, Month Day). Title of
webpage. Site Name. URL
Example:
National Institutes of Health. (2022, September
5). Sleep and its Importance for Health. National
Institute of Neurological Disorders and Stroke.
https://www.ninds.nih.gov/Disorders/Patient-
Caregiver-Education/Understanding-Sleep
Newspaper article:
Author, A. A. (Year, Month Day). Title
of article. Title of Newspaper, Page
numbers. URL (if available).
Example:
Williams, R. (2021, November 12). New
Study Finds Benefits of Exercise on
Mental Health. The New York Times,
A4.
MOST COMMON RESEARCH INSTRUMENTS
SURVEY
INTERVIEWS QUESTIONN
AIRE
FOCUS
OBSERVATIO
GROUP
NS
DISCUSSION
INTERVIEWS
The interview is a qualitative

research method that collects data by
asking questions.
Life Interview Questions – Childhood
Life Events – Childhood
1. What year were you born? On what date?
2. What day of the week was it?
3. Did your parents tell you anything about the day you were born? Where
were you born?
4. Why were you given the first (and middle) name(s) that you have?
What’s your first, most vivid memory?
5. What was the apartment or house like that you grew up in?
6. How many bedrooms did it have? Bathrooms?
7. What was your bedroom like?
8. Can you describe the neighborhood you grew up in?
9. Who was more strict: your mother or your father?
Presentation title 20XX
10. Do you have a vivid memory of something you did that you were
66
SURVEY
QUESTIONN
AIRE
Survey research is another primary
data collection method that involves
asking a group of people for their
opinions on a topic.
OBSERVATIO
NS
Observation is another research
instrument for marketers to collect
data. It involves an observer
watching people interacting in a
FOCUS
GROUP
DISCUSSION
A qualitative research method which aims to
understand customers' opinions on a topic.
Focus groups often consist of one moderator
and a group of participants. Sometimes, there
are two moderators, one directing the
TOOLS/THINGS NEED FOR FOCUS GROUPS:

What are the diff. types of Research
Instrument?
What is Research
Instrument?
Tool to collect data about the research
study that you are conducting. They help
researchers gather information from
participants in a standardized manner.
Different Types of Research
Instrument:
1. Questionnaire
Involves a series of questions designed to
gather specific information from
respondents. They can be administered in
various formats (paper based, online or
face to face interviews). Questionnaires
can use different questions type (multiple
2. InterviewsInstrument:
Involves direct communication between
the researchers and the participants,
where questions are asked and answers
are recorded. Interview can be structured
with some flexibility to explore topics in
more depth. They can be conducted face
to face over the phone or through video
Instrument:
3. Observations
Involves systematically watching and
recording behavior, actions or events in a
natural or controlled setting. Researchers
can use structured observations, where
specific behaviors are pre-determined, or
unstructured observation, where they
observe and record various aspects of the
Instrument:
4. Test and Assessments
Are instruments used to measure
participants’ knowledge, skills, abilities
or characteristics. These instruments can
be standardized, such as achievement test
or personality assessments and they
provide quantitative data for analysis.
5. Survey Instrument:
Similar to questionnaires but often focus
on a larger populations or sample. They
are used to gather data on opinions,
attitude preferences or characteristics of a
specific group. Surveys can be conducted
in various methods, including mail,
Instrument:
6. Existing Data Based Records
In some cases, researchers used Existing
Data Based Records or archival data as
research instruments. Tense can include
medical records, historical records and
public data sets.
Tips in writing a Research Questionnaire :
Writing a research questionnaire involves
careful planning and attention to detail to
ensure you collect relevant and reliable
data.
What is your target or to pin-point.
1. Clearly define your research
objectives.
Before creating your questionnaire,
clearly articulate your research
objectives, and what specific information
you hope to gather. This will help you
focus your questions and ensure they
2. Keep it concise and focused.
Long and complex questionnaires can
lead to respondents’ fatigue and lower
response rates.
Keep your questionnaire concise by
focusing on essential questions that
directly address your research objectives.
3. Use clear and simple language
Ensure that your questions are clear and
easily understandable by using simple
and concise language. Avoid technical
jargon or complex terminology that may
confuse respondents. If you must use
technical terms, provide clear definitions
or examples.
4. Begin with demographic and introductory
questions.
Start your questionnaire with
demographic questions such as age,
gender, occupation, etc. This information
will help you analyze and segment your
data later. Including an introductory
question explaining the purpose and
4. Begin with demographic and introductory
questions.
Start your questionnaire with
demographic questions such as age,
gender, occupation, etc. This information
will help you analyze and segment your
data later. Including an introductory
question explaining the purpose and
Questionnaire Design Tips: Some “Dos &
• DO set your goalsDon’ts”
before you start
This applies to your research as much as to
your communications efforts. To measure the
success of either, you first have to clearly
define what success looks like. What do you
need to accomplish?
* What do you need to learn from this survey?

* What information must your survey provide?
Don’ts”
• DO prioritize questions and limit the length of
your questionnaire
A lengthy or complicated survey leads to
“respondent fatigue.” By the time they get to the
later questions in the survey, people are tired and
start answering questions as quickly as possible
just to be done.
Ask yourself how the research results will be
used. Cut questions for which you don’t have an
• DO pilot test yourDon’ts”
questionnaire
Testing your questionnaire before you field it will
save you the frustration of getting off-target
answers. Ideally, your “pilot” test will be done
with a smaller sample of the respondents you plan
to send your survey to.
The pilot test will help reveal any wording in your
questions that is confusing or ambiguous. Even
experienced questionnaire designers can find that
• DO write questions Don’ts”
with enough answer
options
Another error in question design springs from the
difficulty of thinking through all the ways in
which a question might be answered by someone
very different from the question writer. This can
force a response that isn’t accurate.
Ex. “On which day(s) of the week do you eat only
vegetarian meals?”
Don’ts”
• DON’T write “double-barreled” questions
A common survey design error is to write a
question that is really two questions in one. It’s
impossible to get accurate answers from these
questions because respondents only have the
answer options to respond to one question, not
both.
Ex. "Do you agree or disagree with university

• DON’T write leadingDon’ts”
questions
“Leading” questions contain wording that may
sway, or lead, respondents to one side of an
argument. Leading questions can be harder to
catch than you may think.
Ex. “Do you think people should adopt an animal-

friendly vegan diet?”
• DON’T use Jargons Don’ts”
To be clear, avoid jargon and acronyms. You may
find that terms you think are common knowledge
are not, when you test your questionnaire with
someone outside of your organization.
Ex. “Please indicate how much you agree or
disagree with the statement, ‘Raising animals for
food in CAFOs leads to animal abuse.”
QUARTERLY PERFORMANCE

QUARTERLY PERFORMANCE
6.0
5.0
5.0
4.4 4.5
4.3
4.0
3.5
3.0
3.0 2.8
2.4 2.5
2.0 2.0
2.0 1.8
1.0
-
Q1 Q2 Q3 Q4
Series 1 Series 2 Series 3

AREAS OF GROWTH
B2B Supply chain ROI E-commerce
Q1 4.5 2.3 1.7 5.0
Q2 3.2 5.1 4.4 3.0
Q3 2.1 1.7 2.5 2.8
Q4 4.5 2.2 1.7 7.0

MEET OUR TEAM
TAKUMA MIRJAM FLORA RAJESH

HAYASHI NILSSON BERGGREN SANTOSHI
President Chief Executive Chief Operations VP Marketing
Officer Officer

MEET OUR EXTENDED TEAM
TAKUMA HAYASHI MIRJAM NILSSON FLORA BERGGREN RAJESH SANTOSHI

President Chief Executive Officer Chief Operations Officer VP Marketing
GRAHAM BARNES ROWAN MURPHY ELIZABETH MOORE ROBIN KLINE

VP Product SEO Strategist Product Designer Content Developer
AREAS OF FOCUS
B2B MARKET SCENARIOS
o Develop winning strategies to keep ahead of the

competition
o Capitalize on low-hanging fruit to identify a ballpark
value
o Visualize customer directed convergence
CLOUD-BASED OPPORTUNITIES
o Iterative approaches to corporate strategy

o Establish a management framework from the inside

HOW WE GET THERE
ROI NICHE MARKETS SUPPLY CHAINS
o Envision multimedia-based expertise o Pursue scalable customer service o Cultivate one-to-one customer service

and cross-media growth strategies through sustainable strategies with robust ideas
o Visualize quality intellectual capital o Engage top-line web services o Maximize timely deliverables for real-
with cutting-edge deliverables time schemas
o Engage worldwide methodologies with
web-enabled technologies

SUMMARY
At Contoso, we believe in giving 110%. By using our
next-generation data architecture, we help
organizations virtually manage agile workflows. We
thrive because of our market knowledge and great team
behind our product. As our CEO says, "Efficiencies
will come from proactively transforming how we do
business."


Mirjam Nilsson
mirjam@contoso.com
www.contoso.com
THANK YOU

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LESSON 1: DISTINGUISH

OMG! WHAT? 5 20XX

OMG! WHAT? 8 20XX

OMG! WHAT? 9 20XX

OMG! WHAT? 10 20XX

OMG! WHAT? 11 20XX

OMG! WHAT? 12 20XX

OMG! WHAT? 13 20XX

OMG! WHAT? 14 20XX

OMG! WHAT? 15 20XX

OMG! WHAT? 16 20XX

Presentation title 18 20XX

Presentation title 21 20XX

Select a topic in Select a topic on Select a topic Select a topic

Presentation title 23 20XX

Title ----------“How Color Affects Your Moods and Health”

Location ---------pp. 105-109

Presentation title 33 20XX

What is research instrument?

Submit Activity 1, 2, and 3 on Monday.

APA in-text citation style uses the author's

APA in-text citation style uses the author's

The interview is a qualitative

Presentation title 75 20XX

* What do you need to learn from this survey?

Ex. "Do you agree or disagree with university

Ex. “Do you think people should adopt an animal-

Presentation title 98 20XX

Presentation title 99 20XX

B2B Supply chain ROI E-commerce

Q1 4.5 2.3 1.7 5.0

Q2 3.2 5.1 4.4 3.0

Q3 2.1 1.7 2.5 2.8

Q4 4.5 2.2 1.7 7.0

Presentation title 100 20XX

TAKUMA MIRJAM FLORA RAJESH

Presentation title 101 20XX

TAKUMA HAYASHI​ MIRJAM NILSSON​ FLORA BERGGREN​ RAJESH SANTOSHI​

GRAHAM BARNES ROWAN MURPHY ELIZABETH MOORE ROBIN KLINE

o Develop winning strategies to keep ahead of the

o Iterative approaches to corporate strategy

Presentation title 103 20XX

ROI NICHE MARKETS SUPPLY CHAINS

o Envision multimedia-based expertise o Pursue scalable customer service o Cultivate one-to-one customer service

Presentation title 104 20XX

Presentation title 105 20XX

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TAKUMA HAYASHI MIRJAM NILSSON FLORA BERGGREN RAJESH SANTOSHI