22-10-12 Learning Journal Session 1-3

Seminar: Innovation & Value Creation
Seminar
Innovation & Value Creation
Learning Journal
Wintersemester 2022/2023
First Name, Last Name
Matrikelnr.
E-Mail
1
Foto: TU Chemnitz/Dirk Hanus
Time Schedule of the Seminar
Time Schedule 1/2

Session 1 Introduction | 12.10.2022
Session 2 Innovation Process & | 19.10.2022
10 Types of Innovation
Session 3 Open Innovation | 26.10.2022
Knowledge Test I | perform the test till 02.11.2022, 23:59
Session 4 Lead User | 02.11.2022
Session 5 Mass Customization | 09.11.2022
Session 6 Value Creation | 23.11.2022
Knowledge Test II | perform the test till 30.11.2022, 23:59
2
Time Schedule of the Seminar
Time Schedule 2/2

Session 7 Preparing your Exposé | 30.11.2022
Scientific Work Elaboration | upload your elaboration till 07.12.2022, 23:59
Session 8 Writing your Exposé | 07.12.2022
Exposé | upload your exposé till 14.12.2022, 23:59
Session 9 Start Writing your Final Paper | 14.12.2022
Submission of your scientific work poster | submission till 04.01.2023, 23:59
(Allocation of the topics in November)
Submission of your final paper | submission till 01.03.2023, 23:59
All tasks have to to be uploaded in OPAL in the given time frame in order to pass the seminar.
3
The learning journal as a tool for learning

What is a learning journal?
- Tool to support the learning process and behavior of students
- Continuous documentation of the learning behavior and the solution of all provided tasks of each
student during the seminar
- Contributes to deepening and improving the understanding of the content of the seminar and
should thus facilitate the topic identification and writing of the final paper by
- intensive engagement and discussion of the topic to discover and correct logical errors and
contradictions in the concept or learning
- Creation of new associations and ideas
- Main aim: Developing awareness of one's own learning process and using strategies to support
one's own learning process
McCrindle, A., & Christensen, C. (1995). The impact of learning journals on metacognitive and cognitive processes and learning performance. Learning and Instruction, 5, 167-185.
Nückles, M., Hübner, S., & Renkl, A. (2009). Enhancing self-regulated learning by writing learning protocols. Learning and Instruction, 19, 259–271.
4
The learning journal as a tool for learning

Using the learning journal in the seminar
- The learning journal is used to guide you through the seminar, by giving a detailed overlook over
each session’s sequential procedures, as well as compact overview pages on the topics within the
framework of Innovation and Value Creation.
- The questions and tasks within the Learning Journal are provided to support you in gaining a
better understanding of academic texts and thus being able to create your own scientific work.
- Over the course of the seminar, you are required to manage the Learning Journal by
yourselves, as working on the scientific texts and answering the corresponding questions will be
the basis for passing the Knowledge Tests.
5
Workflow Session 1
Dear students,
the handling of session 1 is as follows:
1. Please read the PowerPoint “Introduction to the seminar” carefully (OPAL – Session 1 –
Organization). It will give you an insight into the course of this year's semester and the services
to be provided in order to pass the seminar.
2. Have a look at slide 8 and 9 which gives you an overview to time management.
3. Design a compact schedule for the seminar (Task on slide 10).
4. Conduct the survey "How innovative am I?" (the survey is not graded, it gives you an overview
of your current level of knowledge and your ability to innovate)
5. Afterwards you will receive feedback and literature recommendations.
6
Workflow Session 1
6. Read the Innovation Management fact sheet (slide 11)
7. Answer the questions on the texts 'Tidd & Bessant (2013) Innovation - What it is and Why it
matters’ and 'Oeij et al. (2014) Investing in Workplace Innovation Pays Off for SMEs’ in your
learning journal (slide 12 and 13).
8. Have a look at the Web based Training (WBT) on scientific writing. Memorize the content well.
All content about scientific working is the basis for passing the final paper! (OPAL- Session
1- Scientific Writing – WBT Introduction to Science)
9. Read the text 'Gravetter & Forzano (2011) Research Methods for the Behavioral Sciences' to
deepen your knowledge on scientific working. (OPAL-Session 1-Scientific Writing – Literature)
If you have any questions about the tasks, please ask them in the FORUM.
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Time Management
In order to get through the Seminar smoothly and to achieve an optimal learning effect, it is
important to have a good time management!
1. Plan ahead
- Estimate the time that you have and schedule how much time you will need to fullfill your tasks.
- Select strategies for the task completion and formulate your personal goals.
- Schedule your work and break times throughout the week.
2. Prioritize your assignments
- Be aware of the tasks that need to be worked on and prioritize them according to their
importance and their deadlines.
- Set yourself clear time goals to achieve your objectives and to avoid having to do too much work
at once.  Tip: Use the time in between sessions to work on the tasks listed in the weekly
workflow!
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Time Management
3. Monitor your process
- Keep a to-do-list to track and evaluate your use of time.
- Reflect on your process and make changes in your time management strategy if necessary.
- Ask for help if you feel like you are stuck with your tasks and do not know how to keep going.
4. Keep yourself motivated
- Avoid to overwork yourself and take enough time to rest, especially if you are stuck on a task.
- Be proud of your achievements and take it as positive inforcement to keep your process going.
Wolters, C. A. & Brady, A. C. (2020, 27. October). College Students’ Time Management: a Self-Regulated Learning Perspective. Educational Psychology Review, 33(4), 1319–1351.
https://doi.org/10.1007/s10648-020-09519-z, p. 1329
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Task ‘Organisation‘
The seminar takes place digitally. Design a compact schedule. How would you proceed
organizationally and with your time management for the seminar ‘Innovation & Value Creation’?
Please make sure not to miss a deadline. A late submission is graded with 5,0.
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Innovation Management
Innovation management describes "a complex of strategic, tactical and operational tasks for planning, organizing and
controlling innovation processes as well as creating the necessary internal or using the existing external framework
conditions"
(Pleschak & Sabisch, 1996)
Researchers
Gausemeier, Jürgen; Hauschildt, Jürgen; Vahs, Dietmar; Burmester, Ralf, Amabile, Teresa M., Tidd, Joe & Bessant, John; Schumpeter, Joseph
Example
Google: built business based on innovation
Application Field
Process of creating innovations
Literature
Izadi Z.D., J., Ziyadin, S., Palazzo, M., & Sidhu, M. (2020). The evaluation of the impact of innovation management capability to organisational
performance. Qualitative Market Research: An International Journal, ahead-of-print(ahead-of-print).
Lobo, S., & Samaranayake, P. (2020). An innovation management assessment framework. Benchmarking: An International Journal, 27(5), 1633–1656.
Peterková, J., Czerná, K., & Macurová, P. (2020). Evaluation of innovation activities and innovation management model of selected innovative companies.
SHS Web of Conferences, 74, 02014.
Pleschak, F., & Sabisch, H. (1996). Innovationsmanagement. Schäffer-Poeschel.
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Task ‘Working with the Text‘

Answer the six questions based on the text by ‘Tidd & Bessant (2013) Innovation - What it is and
Why it matters’. Use the provided literature to solve the task (OPAL: Session 1 - Innovation
Management – Literature for task solving). Use your own words!
1. Please name the different ways for creating innovations as named in chapter 1.1.
2. Please explain why innovation matters.
3. Please describe the four types of hidden innovation and give examples.
4. Please explain what is meant by the term ‘Entrepreneurship`.
5. Please explain five mechanisms and their strategic advantages through innovations.
6. Please explain the two dimensions of timing and their strategic advantage and name examples.
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Answer the four questions based on the text by ‘Oeij et al. (2014) Investing in Workplace Innovation
Pays Off for SMEs‘. Use the provided literature to solve the task (OPAL: Session 1 - Innovation
Management – Literature for task solving). Use your own words!
1. What is meant by workplace innovation and why are they important?

2. To which theories can workplace innovations be linked?
3. Please explain the role of employees in workplace innovations according to the best practices of
the project “My Enterprise 2.0”.
4. Please name the key findings of the project “My Enterprise 2.0”. Which interventions led to an
improvement in the “workplace innovativeness”?
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Workflow Session 2
Dear students,
1. Perform the Web based Training (WBT) on scientific writing before you start working on the
texts. It gives you tips on reading techniques that will help you by understanding scientific
texts better. Apply the reading strategy directly to this week's 'Working with the text'-tasks.
2. Read the Innovation Process fact sheet carefully (slide 16).
3. Read the text 'Tidd & Bessant (2013) Innovation as a Core Business Process' and use it to
get an overview of the topic (OPAL: Session 2 - Innovation Process - Basic Text).
4. Answer the questions about the texts 'Okoń-Horodyńska et al. (2020) New Approach to
Creative more effective Team in Enterprises’ and 'Mahr et al. (2013) The Value of Customer
Cocreated Knowledge during the Innovation Process in your learning journal (OPAL:
Session 2 - Innovation Process – Literature Innovation Process).
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Workflow Session 2
5. Read the Ten Types of Innovation fact sheet (slide 19).
6. Solve the task on "Ten Types of Innovation" in your learning journal (slide 20).
7. Read the information on plagiarism (slide 21) carefully.
8. Study chapter 4 of 'Neville (2007). The complete guide to referencing and avoiding plagiarism'
carefully to deepen your knowledge. Carry out the exercise described in it and check your results
yourself. (OPAL: Session 2 – Avoiding Plagiarism – Literature)
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Innovation Process
An innovation process is the „development and diffusion of innovations“ and can be divided in several phases which
are „characterized by different types of decisions and problems of coordination as well as by different patterns of
communication“
(Tushman, 1977, p. 587 f.)
Researchers
Rothwell, Roy; Hauschildt, Jürgen; Salomo, Sören; Cooper, Robert; Tidd, Joe & Bessant, John
Example
Google: encouraging their employees to spend part of their time on side projects
Application Field
Innovation creation
Literature
Babaeva, A. A., & Grigorieva, E. V. (2020). Principles of Innovation Processes Management. IOP Conference Series: Materials Science and Engineering,
753, 052064.
du Preez, N. D., & Louw, L. (2008). A framework for managing the innovation process. PICMET ’08 - 2008 Portland International Conference on
Management of Engineering & Technology, 546–558.
Okoń-Horodyńska, E., Zachorowska-Mazurkiewicz, A., Wisła, R., & Sierotowicz, T. (2020). New Approach to Creative more effective Team in Enterprises.
Journal of Business Economics and Management, 21(3), 805–825.
Rothwell, R. (1994). Towards the Fifth‐generation Innovation Process. International Marketing Review, 7–31.
Tushman, M. L. (1977). Special Boundary Roles in the Innovation Process. Administrative Science Quarterly, 22(4), 587-605.
16

Answer the three questions about the text 'Okoń-Horodyńska et al. (2020) New Approach to Creative
more effective Team in Enterprises' in your learning journal. Use the literature in OPAL: Session 2 –
Innovation Process - Literature. Use your own words!
1. Why does it make sense to examine the composition of teams in terms of gender?
2. What significance does the variable ‘trust’ have in roles in the team for women?
3. What differences between women and men do the data reveal and what are their effects?
17

Answer the three questions about the text 'Mahr et al. (2013) The Value of Customer Co-created
Knowledge during the Innovation Process' in your learning journal. Use the literature in OPAL:
Session 2 – Innovation Process - Literature. Use your own words!
1. How can customer co-creation be defined and which key components of the service dominant
logic are included?
2. What is the meaning of communication channels and why is an appropriate selection important?
3. What are the implications for companies from the results?
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10 Types of Innovation
The ‘ten types of Innovation’ are a framework to diagnose and enrich innovation by identifying innovation patterns
and opportunities. It was developed from the analysis of more than 2000 successfully implemented innovations in
corporations worldwide and is used as a guide to transform a business to generate solid, sustainable growth.
(Ten Types of Innovation, 2015)
Researchers
Keeley, Larry; Pikkel, Ryan; Quinn, Brian; Walters, Helen
Example
See https://www.ideatovalue.com/inno/nickskillicorn/2019/07/ten-types-of-innovation-30-new-case-studies-for-2019/
Application Field
Innovation development and analysis
Literature
Keeley, L., Walters, H., Pikkel, R. & Quinn, B. (2013). Ten Types of Innovation: The Discipline of Building Breakthroughs. Wiley.
Ten Types of Innovation. (2015, 24. April). Deloitte Schweiz. Visited 19. September 2022,
https://www2.deloitte.com/ch/de/pages/innovation/articles/ten-types-of-innovation.html
Source of the Picture:

Keeley, L., Walters, H., Pikkel, R. & Quinn, B. (2013). Ten Types of Innovation: The Discipline of Building Breakthroughs. Wiley.
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Summarize basic information of each Type of Innovation in your learning journal (max. one page
per Type of Innovation). Use the literature provided in OPAL (OPAL: Session 2 - Ten Types of
Innovation – Literature). Use your own words!
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Notes on plagiarism
- All forms of plagiarism in the final paper have serious consequences! If you want to pass the
seminar, please pay attention to a clean source work.
- Note on current occasion: Summarizing an already existing work by changing the word order or
using other words in the hope that this will deceive a plagiarism scan is still plagiarism and has
serious consequences! To avoid this, please write your OWN work.
- Study chapter 4 of 'Neville (2007) The complete guide to referencing and avoiding plagiarism'
carefully to deepen your knowledge (OPAL – Session 2 – Avoiding Plagiarism). Carry out the
exercise described in it and check your results yourself.
- In the next session you will learn more about the correct citation of sources.
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Workflow Session 3
Dear students,
1. Read the Open Innovation fact sheet carefully (slide 24).
2. Have a detailed look at the WBT on Open Innovation and its examples.
3. Answer the three questions about the text 'Chesbrough (2003) The Era of Open Innovation' in your
learning journal.
4. Conduct the knowledge test until 02.11.2022 23:59. You have one attempt. The test asks you about
the topics from session 1 to 3. This test is another part of the written elaboration and is
graded. Participation is compulsory for every student of the seminar.
5. Conduct the WBT on scientific writing to learn more about citation.
6. Have a look at the APA 7th Manual and the APA example (see OPAL).
7. Take the self-test to check your citation knowledge (see OPAL).
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Task ‘Scientific Writing‘

Solve the task from the WBT ‘Reading Strategies & Quotation'.
1. This is a tip for your reading of scientific literature: Read the texts of the seminar with the reading
technique PQRST. For a better understanding you can formulate further questions and answers e.g. in
your learning journal, independent of the already given questions.
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Open Innovation
„Open innovation is “the use of purposive inflows and outflows of knowledge to accelerate internal innovation, and
expand the markets for external use of innovation, respectively.”
(Chesbrough, 2006, p.1)
Researchers
Chesbrough, Henry; Reichwald, Ralf; Piller, Frank; Möslein, Kathrin M.; Tseng, Mitchell M.; Huff, Anne S.
Example
Telekom Design Gallery: interface between all business areas, partners, and customers, both internal and external
https://www.telekom.com/en/company/details/telekom-design-gallery-441512
Application Field
Innovation development
Literature
Chesbrough, H. (2017). The Future of Open Innovation: The future of open innovation is more extensive, more collaborative, and more engaged with a wider
variety of participants. Research-Technology Management, 60(1), 35 - 38.
Chesbrough, H. (2006). Open innovation: A new paradigmfor understanding industrial innovation. In H. Chesbrough, W. Vanhaverbeke, & J. West (Eds.),
Open Innovation: Researching a New Paradigm: 1-12. Oxford University Press.
Source of the Picture:

Chesbrough, H. (2004- Sept.27). Open Innovation Renewing growth from Industrial. R&D 10th Annual Innovation Convergence, Minneapolis.
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Answer the three questions about the text ‘Chesbrough (2003) The Era of Open Innovation' in your
learning journal. Use the literature in OPAL: Session 3 – Open Innovation - Literature. Use your
own words!
1. What are the main ideas and functionalities of the two models "closed innovation" and "open
innovation"? (Compare the two models!)
2. Which innovation methods exist? What do the different organizational types of innovation
methods mean?
3. Why do companies nowadays have to rely more on "open innovation" and not on "closed
innovation" to implement and market ideas?
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22-10-12 Learning Journal Session 1-3

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22-10-12 Learning Journal Session 1-3

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Seminar: Innovation & Value Creation

First Name, Last Name

Time Schedule of the Seminar

Time Schedule 1/2

Time Schedule of the Seminar

Time Schedule 2/2

The learning journal as a tool for learning

The learning journal as a tool for learning

Task ‘Working with the Text‘

Task ‘Working with the Text‘

1. What is meant by workplace innovation and why are they important?

Task ‘Working with the Text‘

Task ‘Working with the Text‘

Source of the Picture:

Task ‘Working with the Text‘

Task ‘Scientific Writing‘

Source of the Picture:

Task ‘Working with the Text‘

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