Presented

Presented by By: Faras

Sugiharto, SH.Zulina
MM Ayunani
Communication in a Business context
e.g.: Marketing, Human Resources,
Public Relations etc.

l
Communication contains
information …
and information is a group of
messages.
 Single most desirable
skills by employers
Researches have
shown that from 50%
to 90% of a manager’s
Communication is important time is spent on
in business, WHY ? communicating
Miscommunication a is
causal factor in
approximately 70% to
80% of all accidents
 Communication is important Flattened management
in business, WHY ? Hierarchies
h

More participatory
Management
m

Increased emphasis on teams

Heightened global competition

Trends in
the New Innovative
I communication
Workplace Technologies
t
NNew work environments

Information as a corporate
asset
Mary Ellen Guffey and Dana Loewy, The Essential Business
Communication, © 2013, 2010 South Western, Cengage
Learning, page: 6 Chapter 1
FIND OUT WHY …
 Get The Job You Want

Get The Promotions

Providing Leadership

Being Productive on The Job

Positive Relation to Others

Assuring the Success of Your Organization

Your organization will succeed only if it has the
 The SENDER To be so clear that the receiver
cannot possibly misunderstand
What is the Profile of the sender? the message

To understand the message of The RECEIVER

the sender, no matter how is the Profile
What f
poorly sent. the Receiver ?
 How may the sender encode a message?

The SENDER What kinds of channels to carry messages?

What kinds of channels to carry messages?

How does a receiver decode a message?

When is the communication
considered to be successful?
The RECEIVER
How the feedback to be facilitated?
Goals of Business
Communication

Receiver Understanding
Receiver Response

Favorable Relationship
Organizational Goodwill
Physical barriers
Psychological barriers

Language problems
Nonverbal distractions

Assumptions
Thought speed

Faking attention
Grandstanding