AT T I T U D E S

CAROL ANN B. REALINGO

MM 203-A ORGANIZATION AND MANAGEMENT
07/22/2023
AT T I T U D E S
MEANING AND CONCEPT

FUNCTIONS OF ATTITUDE

THEORIES OF ATTITUDE FORMATION

FACTORS AFFECTING ATTITUDE FORMATION

ATTITUDE MEASUREMENT

ATTITUDE CHANGE AND METHODS

MM 203-A ORGANIZATION AND MANAGEMENT

07/22/2023
 AT T I T U D E S
MEANING AND CONCEPT
Is an emotional and mental entity that embodies a person. It is a
character’s state of mind regarding worth and it is precipitated
through receptive toward a being, place , thing, or event which
highly influences the individual’s perspective and action

ATTITUDE, OPINION, BELIEF

ATTITUDE is the predisposition to act of one person towards an object or
situation.
OPINION is the judgement of a person over an object, situation, and or a set
of facts.
BELIEF is the acceptance of a statement. MM 203-A ORGANIZATION AND MANAGEMENT
07/22/2023
 AT T I T U D E S
FUNCTIONS OF ATTITUDE

EGO-DEFENSIVE
UTILITARIAN FUNCTION
FUNCTION
FUNCTIONS
OF ATTITUDE

VALUE-EXPRESSIVE KNOWLEDGE FUNCTION

FUNCTION

MM 203-A ORGANIZATION AND MANAGEMENT

07/22/2023
 AT T I T U D E S
FUNCTIONS OF ATTITUDE
UTILITARIAN FUNCTION
is based on the rewards and punishment system.
EGO-DEFENSIVE FUNCTION
refers to holding an attitude that protect or what we could say
defense mechanism towards our self esteem
VALUE-EXPRESSIVE FUNCTION
enables the expression for people who centrally hold values or
what we call core values.
KNOWLEDGE FUNCTION
aids in the decision making situations and process in our lives.
MM 203-A ORGANIZATION AND MANAGEMENT
07/22/2023
 AT T I T U D E S
THEORIES OF ATTITUDE FORMATION
Cognitive Consistency Theories Functional Social
People seek to align their attitudes and behaviour for them to seem Theory Judgement
and appear rational and consistent. is about how Theory
attitudes and attempts to
BALANCE CONGRUITY AFFECTIVE COGNITIVE efforts are illuminate and
THEORY THEORY COGNITIVE DISSONANCE debunk how
CONSISTENC THEORY related to how
is concerned with concentrates on the attitudes yield
the steadiness of Y CONCEPT an individual is
changing of
the judgement of perspective in is mainly denotes to any given distortions upon
issues in relation to relation to a certain apprehensive about mismatch that a motivation or related objects and
the steadiness of a person might get
people and subjects subject or how it arouses issues and how
that are related by foundation and a person’s overall among two or more
assertiveness over of his insolences or the judgement
some form of concept that are
connection. connected by an issue or a behaviors. motivational arbitrate attitude
associative or subject and its drive of the change
dissociate relation to his or
her overall values.
individual.
declaration.

MM 203-A ORGANIZATION AND MANAGEMENT

07/22/2023
FACTORS AFFECTING ATTITUDE AT T I T U D E S
FORMATION
Social
Factors
Educational
and
Religious Direct
Institution Instruction

ATTITUD
E

Personal
Experience Family

MM 203-A ORGANIZATION AND MANAGEMENT

07/22/2023
 AT T I T U D E S
ATTITUDE MEASUREMENT
DIRECT MEASUREMENT
reveals information about the three dimensions of attitudes:
1. evaluation
2. potency
3. activity

INDIRECT MEASUREMENT
or projective techniques involves the use of a projective test which
when successful will result on the individual “projecting” his or
her views, opinions and real attitudes.
MM 203-A ORGANIZATION AND MANAGEMENT
07/22/2023
 AT T I T U D E S
ATTITUDE CHANGE AND METHODS
Attitudes are associative with an individual’s beliefs and behaviors
toward a certain a certain subject. It is known that change in
attitudes can be activated by a single and effective node. Thus,
attitudes can be changed when affective or emotional node is
activated.
Information you gather can change one’s attitude. Negative
attitudes towards certain issues and subjects can be caused by the
lack of information. Direct experience also has a huge impact on
changing the attitude of an individual. Peers and friends play a role
on changing attitudes, these elements can influence an individual
unto changing. MM 203-A ORGANIZATION AND MANAGEMENT
07/22/2023
THANK YOU!

CAROL ANN REALINGO

MM 203-A ORGANIZATION AND MANAGEMENT
07/22/2023