SCAMPER Template

SCAMPER is an acronym that is used to help prompt creative ideas for improving existing products or services
or creating new innovations. The letters in SCAMPER stand for substitute, combine, adapt, modify, put to
another use, eliminate, and reverse. Each letter is associated with a string of questions that can be asked about
existing products to discover methods of improvement or entirely new opportunities.

As an innovation model and process tool, SCAMPER can be used to generate ideas for improving existing
offerings or business processes or innovating completely new products and services. Whatever its purpose,
your innovation team should brainstorm a list of as many answers to the questions as possible and determine,
which, if any of them are a feasible solution that can be used either to refine existing products or services or
fabricate new ones. The best ideas should then be further developed.

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 SCAMPER Template
Substitute What could replace what’s there to Mengganti isi utama yang berupa telur, daging, crabstick dengan isian utama ayam geprek, ayam sambel

S
vastly improve it?
Use different elements as substitute for suwir, udang tepung, ayam sambel matah.
what currently exists.

Combine Could it be made part of a bigger Kami tidak menggunakan lauk sebagai bahan utamanya tetapi juga mengkombinasikan sayur – sayuran di

C
solution?
Combine or bundle what exists with dalamnya.
other elements or components to create
something better.
Adapt What can be modified and used in a

A
different way?
Alter or change its function.

Modify What happens if dramatically change Pada umumnya kimbab menggunakan saus sambel dan mayonaise, sehingga di ici kimbab kami

M
its size, shape, tone, frequency,…?
Modify what exists in its overall scale
and scope.
Put to Another Use What else can it be used for?
mengganti saus tersebut menggunakan saus keju, saus mentai, dan saus lava untuk meningkatkan cita rasa
kimbab yang berbeda.
Jika pada umumnya kimbab digunakan sebagai makanan pelengkap, maka kimbab disini dapat digunakan

P
Use what existing as something for
which it wasn’t originally intended. sebagai makanan pembuka dan cemilan.

Eliminate What can be remove that actually Kami tidak menggunakan acar tetapi menggunakan timun untuk menyederhanakan resep dan mengurangi

E
improves things?
Eliminate features or attributes in ways biaya.
that make it simpler.

Reverse How can move thing around to add Agar visual dari Ici Kimbab lebih menarik kami membuat penyajian seperti Sushi roll, selain untuk visual

R
value or create improvements?
Reverse the order of things or put in juga mempermudah untuk disantap customer
different sequence.

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