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Probability and Non-Probability Sampling
Probability and Non-Probability Sampling
Conducting probability
sampling can be
expensive, particularly
when it involves
complex sampling
frames or remote
locations.
COMPLEXITY
Probability sampling
methods can be
complex to design
and implement, making
them less suitable
for small-scale or simple
research projects
NON-RESPONSE BIAS
There is a risk of
non-response bias,
where some selected
individuals or units
may not participate in
the study, potentially
skewing the results.
DISADVANTAGES OF TYPES OF
PROBABILITY SAMPLING
SIMPLE RANDOM SAMPLING
Every individual or
unit in the population
has an equal chance
of being selected.
This method is
straightforward but may
not be practical for
large populations.
STRATIFIED SAMPLING
Researchers select
every 'k-th' element
from a list of the
population, which is
determined by dividing
the population size by
the desired sample size.
CLUSTER SAMPLING
The population is
divided into clusters,
and then a random
sample of clusters is
chosen. All individuals
within the selected
clusters are included
in the sample.
MULTI-STAGE SAMPLING