Uber Marketing

Prepared By:
Shahariar Ridoy & S.M. Muktadir
 Introduction

 An international transport network company

 Founded on 2009
 Can be used in around 64 countries
 Give customers and drivers more flexible life
 Marketing Mix (4Ps)

A brief description of Uber’s marketing mix shows how it

has positioned itself to interpret its mission by creating
opportunity through movement
Product
 Pricing
Seat Capacity Pricing
Base Fare $7.00

Booking Fee
$0.00

Per-Minute
$1.00

Per-mile
$2.20

Cancellation Fee
$10.00

Minimum fare
$15.00

Average fare
$15.22
Promotion
Place
SWOT Analysis
Strength
#THANKYOU