Presented by

fayal farooq
tayyaba athar
zarnain naeem
 Ou p!
t ri
rb
es
Title: Designing a Service

t
Marketing Strategy for a
Unique Adventure Travel
Experience
Planning the adventuress trip with us
 Service Selection
New Service Offering: Service Features: Benefits for
Immersive Adventure Curated travel itineraries Customers:
Travel Experience Expert guides Thrilling and
Target Audience: Specialized equipment memorable
Adventure Enthusiasts adventures
Nature Lovers Exploration of
Experiential Travelers unique and remote
locations
Thrilling activities: Expert guidance and
o list
Hiking safety assurance
To d Rock climbing
v e l i ng!
tra Kayaking
Wildlife encounters
 Market Analysis
Understand Customer Needs competitive Landscape:
and Preferences: Target Audience
Characteristics: • Existing adventure
• Travel aspirations travel companies
• Interests and hobbies • Adventure enthusiasts • Competitors'
• Desired adventure • Nature lovers offerings and key
activities • Experiential travelers differentiators
• Preferences for unique • Seekers of • Strengths and
and off-the-beaten-path extraordinary travel weaknesses of
experiences experiences competitors
• Market positioning of
competitors
 Service Positioning
Unique Value Proposition:
• Unforgettable thrills and
adventures
• Authentic cultural encounters
• Deep connection with nature
• Expertise of guides and
instructors
• Access to remote and hidden
locations
• Opportunity to push personal
limits
Points of Differentiation:
• Exclusivity and personalized
experiences
• Commitment to sustainability and
responsible tourism
• High-quality equipment and safety
standards
• Immersive engagement with local
communities
• Focus on environmental
conservation and cultural
preservation
 Service Positioning
Customer Testimonials:
• Share stories and feedback from satisfied
Market Presence: customers
• Highlight the impact and transformative
• Stunning Visuals: nature of the experience
• Showcase breathtaking landscapes • Partnerships with Local Communities:
and adventure activities • Collaborate with local communities to
• Highlight the beauty and provide authentic interactions and
uniqueness of each destination cultural immersion
• Emphasize the support for local
economies and sustainable development
Service Marketing Mix
Product:
Price:
• Range of adventure travel
itineraries • Pricing based on
• Unique experiences: exclusivity, included
camping under the stars, activities, and
remote wilderness accommodation quality
exploration, local • Tiered pricing options
community interactions for different budget
segments
 People:
Place: Promotion:
• Experienced
• Destinations known for • Digital and traditional adventure guides
natural beauty and marketing channels
adventure opportunities
• Knowledgeable
• Online advertising,
• Partnerships with local about destinations,
travel magazines, safety skills,
suppliers
• and accommodations outdoor publications, exceptional
following sustainable collaborations with customer service
tourism practices travel influencers
Process:

• Streamlined booking Physical Evidence:

process
• Clear communication • Visually appealing
about trip logistics, marketing materials
safety guidelines, and • Stunning landscapes,
equipment thrilling activities, authentic
requirement cultural encounters
• High-quality photography,
videos, and testimonials
A picture is worth a thousand words
 Integrated Communication Plan
Advertising: Direct marketing

Public relation Digital marketing

Partnership
a) Advertising:

Digital advertising platforms (social media, search engines, travel websites)

Targeting adventure travel enthusiasts
Engaging ad copies and visuals highlighting unique experiences

b) Public Relations:

Collaboration with travel bloggers, outdoor enthusiasts, adventure photographers

Generating buzz and positive reviews
Media coverage and press releases

c) Digital Marketing:

Engaging content creation (blog articles, videos, social media posts)

Highlighting unique experiences, destinations, and activities
Showcasing stunning visuals and customer testimonials
d)Direct Marketing:

Personalized email campaigns

Targeting potential customers who have expressed interest in adventure travel
Providing tailored information and exclusive offers

e) Partnerships:

Collaboration with sustainable tourism organizations

Engaging with local communities and environmental initiatives
Demonstrating commitment to responsible travel and conservation
[Slide Visuals:]
 Customer Experience Management
Pre trip
engagement
•
• Personalized support
before the trip
• Detailed itineraries,
packing lists, and tips for
physical preparedness
• Prompt and responsive
communication with
customers
Expert guide
Highly trained adventure
guides accompanying • Curated encounters with
travelers
• Expert knowledge,
safety instructions, and
local insights
• Ensuring a smooth and
enjoyable experience
Immersive
experiences
local communities
• Cultural activities and
opportunities for
learning
• Engagement in
environmental
conservation efforts
Safety and Equipment:
Post-trip Follow-up:
• Prioritizing safety
• Gathering customer
throughout the feedback to improve
journey $4,500
the service
• Use of reliable • Opportunities for
equipment and gear customers to share their
• Thorough risk experiences
assessments and (testimonials, social
adherence to media)
• Continuous
industry best
communication and
practices support after the
trip-----
 Key Performance Indicators (KPIs
Referral and
Customer Customer Market Share : Word-of-
Acquisition: Satisfaction: Mouth:
• Number of • Customer • Referral
bookings/reservat • Market share
feedback and • Online presence bookings
ions ratings • Social media
• Conversion rate and visibility
• Net Promoter • Competitive mentions and
• Customer Score (NPS) shares
demographics analysis
• Repeat booking • Influencer
partnerships
Pictures of my trip