CONTRIBUTION

S OF UNICEF
 HISTORY OF UNICEF
UNICEF (United Nations International Children’s Emergency Fund) was
created in 1946 to provide relief to children in countries devastated by World
War II. After 1950 the fund directed its efforts toward general programs for the
improvement of children’s welfare, particularly in less-developed countries and
in various emergency situations. The organization’s broader mission was
reflected in the name it adopted in 1953, the United Nations Children’s Fund.
EVOLUTION
OF THE LOGO

From a child drinking

milk to a parent lifting
up a child.
SIGNIFICANCE
OF THE
CURRENT
LOGO

In 2016, ‘for every child’ is

adopted as the organization’s
brand strategy and becomes part
of the logo. ‘For every child’
echoes UNICEF’s universal
mandate to protect the rights of
children everywhere – and
embodies the organization’s
mission to give greatest priority to
the most disadvantaged children.
 HEADQUARTERS OF UNICEF
United Nations International Children Emergency Fund only
serves 191 countries around the globe. Each of these
countries has offices that are used to carry out the mission of
UNICEF. These offices, located in the various countries, are
controlled and managed by the UNICEF headquarters that is
in the New York , USA. The UNICEF headquarters is
responsible for shaping the global policy of children and
plays a significant role in monitoring and guiding all its
work through the 36-member executive board.
SPONSORSHIPS OF UNICEF
On 7 September 2006, an agreement between
UNICEF and the Spanish football club FC
Barcelona was reached whereby the club would
donate €1.5 million per year to the organization
for five years. As part of the agreement, FC
Barcelona would wear the UNICEF logo on the
front of their jerseys. In 2016, the team signed a
new four-year sponsorship deal with UNICEF
guaranteeing the organization £1.58 million per
year and free advertising. From 2022 onwards,
Barcelona has made a partnership with Swedish
company Spotify and has since put the UNHCR
logo in gold at the bottom of the back of their
jerseys.
 AIMS OF UNICEF
UNICEF’s stated aims and objectives are “to advocate for the protection of
children’s rights, to help meet their basic needs and to expand their opportunities
to reach their full potential.” UNICEF initiates programs and projects to achieve
these aims and objectives. The United Nations International Children’s
Emergency Fund, strives to promote children’s emotional and physical well-
being in underdeveloped and disaster-affected areas. It is currently active in
more than 190 countries and promotes health and development, child protection,
social inclusion and gender equality.