Communication Plan &

Work Instructions
Online Media Solution
Work instructions

● Execute the revised marketing strategy

● Collaborate on content creation for social media

● Conduct a bi-weekly SEO analysis

● Update progress on ongoing projects

● Provide feedback on the revised web development

● Share insights and ideas in the weekly team meeting

Illustration of steps

● Review the highlighted changes and additions.

● Identify your assigned topic and target audience for the week.

● Follow the step-by-step guide for running SEO tools and interpreting data.

● Update task completion status and add any relevant comments.

● Follow the provided feedback template and document any issues or suggestions.

● Engage in open dialogue with team members to exchange perspectives.

Expected results

● Implementation of the updated strategy in ongoing campaigns.

● Consistent and engaging content posted across social media.

● Comprehensive analysis of website ranking and keyword performance.

● Real-time visibility into project status and milestones.

● Detailed feedback on functionality, design, and user experience.

● Active participation in discussions, sharing thoughts and ideas.

Communication requirements/objectives

● Clear project briefs, client feedback

● Client preferences, transaction updates

● Technical specifications, progress reports

● Marketing strategy, campaign performance

● SEO strategy, keyword analysis, ranking reports

Audience

● Small businesses

● Medium-sized businesses

● Non-profit organizations

● Start-ups

● Organizations involved in e-commerce

Roles of team members

● Web designers, project managers, client liaisons

● E-commerce specialists, developers, client support

● Developers, project managers, quality assurance

● Marketing specialists, content creators, analytics team

● SEO specialists, content creators, developers

Communication methods

● Meetings, emails, project management tools

● Video calls, emails, project collaboration platforms

● Weekly status meetings, issue tracking systems

● Social media, email, analytics platforms, reports

● Monthly reports, SEO tools, emails

Frequency

● Ongoing during project lifecycle

● Regular updates and as needed

● Regular progress updates

● Campaign-specific and ongoing

● Regular reports and updates