A study on fish market in

Dhanusha district
Presented by:
• Subodh Paudel
• Bipin Rijal
Intern,PMAMP, PIU, Dhanusha
Table of contents

 Introduction
 Objectives
 Materials and methods
Introduction
 Dhanusha is one of the leading fish farming districts of Nepal with increasing numbers of
farmers involved in commercial fish farming.

 According to the data of 2078/79,production of fish 9152.8 mt annually

(PMAMP,PIU,Dhanusha 2022).
Objectives of study

 To study the status of fish market

 To know the pricing mechanism of fish at different levels
 To identify marketing problems faced by farmers, traders and other associated groups
Materials and methods

 Study area
7 major fish markets of Dhanusha named Maccha bajar(Basahaiya road),Kuwa bajar, Railway
station, Pidari chowk bajar of Janakpurdham submetropolitan city and Sakhuwa road bajar,
Mahendranagr chowk, Hariharpur bajar of Chhireswornath municipality were selected for the
study.

Before selection as study area a discussion was made with officials of PMAMP, FHRDTVC,
Tropical Horticulture Nursery Centre , local leaders, based on market history number of fish
retailers, duration of marketing season and time.
Methodology
 The data was collected for 1 week in various markets
 Questionnaire was prepared and interviewed with fish traders

Questionnaire interviews with fish traders

 For questionnaire survey, fish traders were selected through simple random
sampling method.
 Interviews were conducted at the market center during marketing time.
 Traders took part in interview together with their fish selling activities as a result
there was a scope to observe the marketing activities.
 Time required for each interview was about an hour.
Data processing and analysis

 After collection of data from the field, these were verified to eliminate errors and
inconsistencies.
 Some of the collected data were in local units due to respondent's familiarity with those
units.
 Preliminary data sheets were compared with the original questionnaire and result sheets to
ensure the accuracy of the data entry.
 Data were processed and finally analyzed using Microsoft Excel Software
 Results and discussion
Experience in fish trading

Trader experience %

14%
5 to 10
10 to 15
43% 15 and above

43%
Socio-demographic status
Educational level
Primary Secondary Higher secondary Bachelors

8%

38%

54%
Age group of traders

36%

64%

25-40 40-55
Annual income of traders(in lakhs)

Annual income range

14% 14%

1 to 3
3 to 5
5 to 7

71%
Types of traders in market

14%
7% Types of trader
Farmer
Wholesaler
Retailer

79%
 Pricing of different fishes in market
It was found that price of fish varied due to number of factors like season, location of
sale, size and species of fish and production of fish.

500

450
475
Farm gate price
440
400 415 Wholesale
390
350 365
340
350
360
345 345 Retailer
330 325
300 320 320 320
305 300 300
295 295
250 265
240 245
225 230
200 215 220
200 205
195 195 195 190
175 180
150
150

100

50

0
Rohu(chhadi Naini(chhadi Rohu Naini Bhakur Silver carp Bighead Grass carp Common Pangas Mangur Local
) ) carp carp
Marketing margin

Marketing margin(Rs/kg)
70

60 65
60
50 55
50 50 50
40 45 45 45
40 40
30 35

20

10

0
di
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di
) hu i ni ku
r rp rp rp rp a s
gu
r
ca
l
ha ha R o Na a rc
a ca sc
a ca ng n Lo
ch ( ch Bh ve ea
d
a s on Pa
M
a
u( ni Sil Gr m
h i gh m
Ro Na Bi Co
Consumer preference
Consumer preference for fish
14 13.2
13

12 11.6

10 9.6
8.6
8
7

6 5.4
4.4
4

2 1.8
1

0
Naini Bhakur Bighead Common Silver Rohu Grass Pangas Mangur Local fish
carp carp carp carp
Market status of Basaiya bajar (Daily)
 Number of traders: 25
 Average daily sales: 20 quintals
 Average daily revenue:5 lakhs

Market status of Kuwabajar (thrice a week)

 Number of traders: 15
 Average daily sales: 4 quintals
 Average daily revenue: 1 lakh
Market status of railway station(Daily)
 Number of traders: 20
 Average daily sales: 3 quintals
 Average daily revenue: 75000
 Tyangra fish availability-Rs 1000/kg

Market status of Pidari Chowk(Daily)

 Number of traders: 8
 Average daily sales: 4.5 quintals
 Average daily revenue: 1.1 lakh
Market status of Mahendranagar Chowk( thrice a week)

 Number of traders: 10
 Average daily sales: 3 quintals
 Average daily revenue: 75000

Market status of Mahendranagar pool( twice a week)

 Number of traders: 12
 Average daily sales: 3.5 quintals
 Average daily revenue: 87000 Rs
Sakhuwa Bajar( twice a week)
 Number of traders: 20
 Average daily sales: 10 quintals
 Average daily revenue: 2.5 lakhs
 Fish market status
30

25
25

20 20 20
20

15
15
12
10 10
10
8

5 4.5
5 4 3.5
3 3 2.5
1 0.75 1.1 0.87 0.75
0
Basaiya Kuwabajar Railwaystation Pidari chowk Mahendranagar Mahendranagar Sakhuwa bajar
pool chowk

Traders no. Daily sales(in quintal) Daily revenue(in lakhs)

Materials used for fish packaging
Aluminium pots Plastic crates Both

7%

29%

64%
Constraints in fish marketing

 Lack of proper market infrastructure

 Unhygenic selling environment
 Little knowledge about post-harvest handling procedures of fish
 Price fluctuation
 Lack of storage facilities
 Conclusion and recommendation

 It can be concluded that creating a well-organized market and

enhancing transportation infrastructure, implementing marketing
channels developed by the government, and ensuring cleanliness are
crucial for enhancing, standardizing, and making the marketing
system more efficient.
Basaiya road market
Pidari Chowk market
Kuwa market traders
Railway station market
Mahendranagar chowk market
Mahendranagar pool market
Sakhuwa bajar market
THANK YOU