Saregama India Ltd

Repositioning the
Value Proposition

ABHISHEK KUMAR GIRI (21PGDM099)

AASHUTOSH (21PGDM098)
ASWATH.C (21PGDM117)
KARISHMA AGARWAL (21PGDM134)
SONALI BHANDARI (21PGDM178)
V.NAVANEETHAKRISHNAN
(21PGDM192)
Product Portfolio
 TV PRODUCTION-
 It has worked with Sun tv network & sony entertainment television.
 It has produced Tv serials ,daily soaps & non-frictional programs
 YOODLEE FILMS-
 Movie production targeting the young indian cinema lover from age
18-35.
 They produce young budget films ,for the urban populancefor 10-12
city release .
 It is the only movie production house who share 30% of its profit
with the key artist.
 It does not only focus on the mainstream commercial cinema
space ,it was open for TV, digital & even OTT release Also.
 It has produced 100 movies in just 5 years
Product Portfolio
 Online music store: It is a digital music library of 110000
songs in 14 different regional languages .
 Free live stream and each download costs rs.9.
 Promotional offers-5000 preloaded at price of Rs.1500 and premium
albums at Rs.499.
 Subscription based plan and etc.
 Sarema gains royalty from its distribution partners on a monthly basis.
 Music card : it has portable USB flash drives and its convenient
to use.
 It is customized music cards price at Rs.990 and it comes with 150-
200 preloaded custom selected songs.
 Music cards sales are channelized through e-commerce websites like
amazon, Flipkart and etc.
 The customer segments, Profile and Process

AGE PRODUCT SPECIFICATIONS

GROUP
KIDS Carvaan Mini 2000 songs with Bluetooth
and network connectivity

18-35 Carvaan, Yoodlee films, music cards, online music Smart budget movies; Music
stores cards; customised music
cards; 27 variants of music
cards
35-60 Tv production , caravan Sun tv network
60+ Tv production, carvan
STP
Segment
 Music Audio business, Publishing and new media, Films business,
TV software, Home video and publications business

Target Group
 Production houses, Music Directors, Musicians, Listeners, small
time retail music stores, online music stores and artist management

Positioning
 Saaremaa has evolved into one of India's premier entertainment
content companies by creating strong inroads into the production of
cinema and television content, digital retailing, aggregation, radio
programming and events.
 Innovative

User Catered
Generic

Traditional
THANK YOU