LinkedIn

Chuan Lim Construction Pte Ltd

Why it is important for a high quality profile?

• It helps our company businesses of all sizes connect with potential

clients, partners and employees
• Leveraging the platform’s business oriented network of professionals to
reach to our target audience
• Creating and sharing content on LinkedIn
• Example: Completed Projects, Company’s Achievements,
#StaffAppreciation, Safety on site, Job Openings
• Helps to increase brand awareness and reach new potential clients
Company’s
Profile
Banner too dull and pale, needs more use of vibrant and welcoming,
to show that this is a company that holds high quality
 Examples
From other companies
Example #1
Example #2
Example #3
Examples - Banner

Using bright and vibrant colours

for our headline/banner.
Why is banner so important?
First impression is always important.

The banner is the second visual element at the top of the company’s
profile page. It grabs people’s attention, sets the context and shows a
little more about what matters to the company.

The right background photo helps the page to stand out, engage
attention and stay memorable.
 Creative Content
New Project Achievement

Educating
Creative Content
• By sharing that the company values their staffs and work safety
• Examples – Career (Job Opportunity)
• Company Events
• Company Bonding
• Staff Awards
• Quote of the Month
• Holiday Post – Deepavali, CNY, Hari Raya, Vesak Day & Christmas
 Strategies
Few tips on how to make the company’s profile
more effective and interesting.
Highlight company’s business on their profile
- Gives our company a good opportunity to present a good first
impression and build a professional reputation

Update frequently (Once a week/month)

- Post news and update our professional community on the recent
development on the company
- Relevant updates we should consider: completed projects, news
coverage, creative tips or anything that shows our company is an
active and serious operation
Use great visuals
- Every type of content visual we upload on LinkedIn should be
high quality
- Example: Company Logo > Company Header > Profile Picture
- When posting updates, we can edit the images that are shown to
make sure that we truly capture our audience’s attention

Interact
- Be a social player and engage with people
- Interact with the right audience, could be the employees or people
who are interested in joining the company
Thank You