Building Lasting Customer

Relationship

Presented To: Mr. Ubaidullah

Presented by: Abdullah Ayub (2020-ps-022)
Umar Farooq (2020-ps-021)
 What is strong customer relationship?

 Positive customer relations are long-term, mutually

beneficial relationships between a customer and a
company.
 These relationships are built by creating a stable
environment of trust.
 Results in the continued growth of both the customer
and the organization.
 Satisfaction

Loyalty
Key Profitability

Element

Retention
 Quality & Consistency

Start by offering high-quality poultry products.

Ensure that your chickens are healthy, well-fed,
and raised in a clean and humane environment.
High-quality products form the foundation of
customer trust.
Consistency in product quality is crucial.
Customers should be able to rely on your products
to meet their expectations every time they
purchase from you.
 Transparency & Loyalty

Be transparent about your poultry farming

practices. Provide information about how your
chickens are raised, fed, and cared for.
This transparency can build trust with customers
who are concerned about the source of their food.
Implement a customer loyalty program that
rewards repeat purchases.
This can be in the form of discounts, special
offers, or exclusive access to new products.
 Customer Service & Education

Educate your customers about the benefits of your

products.
Share information about the nutritional value of
your poultry, cooking tips, and any special features
that make your products unique.
Offer excellent customer service. Be responsive to
customer inquiries, comments, and complaints.
A prompt and helpful response can go a long way
in building trust and loyalty.
 Personalization & Feedback loop

Get to know your customers and their preferences.

 Personalize your communication and offerings
based on their preferences and buying history.
Create a feedback mechanism that allows
customers to provide input and suggestions.
Use this feedback to improve your products and
services.
 Community Engagement

Engage with your local community. Sponsor

events, participate in farmers' markets, or offer
educational workshops on poultry farming.
 Building a strong local presence can help create
loyal customers.
 Online Presence & Flexibility

Maintain an active online presence through a

website and social media.
Share informative content, customer testimonials,
and updates about your business.
Be flexible in accommodating customer needs.
Offer various packaging options, cuts, or delivery
methods to cater to a diverse customer base.
 Quality Assurance & Planning

Invest in quality control measures to ensure the

safety and consistency of your poultry products.
This includes regular inspections and adherence to
industry standards.
Develop a long-term business strategy that focuses
on sustainability and growth.
Planning for the future demonstrates your
commitment to serving customers in the long run.
 Social Responsibility

Demonstrate your commitment to sustainability

and ethical practices.
Highlight your efforts in areas such as waste
reduction.
Animal welfare, and environmental responsibility.
 Customer Feedback

Continuously gather and analyze customer

feedback.
Use this information to adapt your products and
services to changing customer preferences and
needs.