MARKETING

ASPECTS
DIRECT COMPETITOR

Competitors Location Product Selling Price

Uncle Tetsu Pasig, Metro Manila Japanese cheesecake ₱300

Sendai Japanese Sucat Paranaque – Balete
Japanese cheesecake ₱650
cheesecake QC
Ilayang Taykin Liliw, Laguna,
Umpay’s Japanese cheesecake ₱1,350
4004 Liliw, Philippines.
INDIRECT COMPETITOR

Competitors Location Product Selling Price

Kumori Japanese Makati Ave, Cor. Palm Dr. Light double cheesecake
Bakery & Cake West St. - Makati, 1228 ₱595
metro manila
Tokyo Milk Cheese Pedro Gil St. Emita, Manila, Milk cheesecake ₱1,150
Factory 1000 metro manila
Maria’s Treats PH Quezon city Mini blueberry ₱900 (6 pcs in a
cheesecakes box)
 SWOT ANALYSIS
STRENGTH
• The members of the business are great in
terms of creativity and communication skills.
• Our Japanese cheesecake is cheaper than
other cake shops price offer
• Composed of Motivated personnel with the
same marketing background.
OPPORTUNITIES
• Wide reach of potential customer via the
company’s social media
• Verbal recommendation to friends from
growing customers
WEAKNESS
• Lack of brand awareness
• No loyal customers yet
• Depended on income through sales and own
marketing.
THREATS
• Other Company could sell much cheaper
cheesecakes than us
• Customers Lacking interest in our product
through lack of brand awareness.
• Potential mistakes may cause mistrust within
our consumers ruining our small market
 MARKET STRATEGY

Product Strategy
The Japanese cheesecake will be sold through both traditional and online selling as our selling strategy. In
terms of delivery, courier services will be used such as Lalamove, Mr. Speedy and Grab to deliver the goods
to our customer at their expense. Additionally, Sachee Bakes accepts online payments and cash.

Brand name
The name Sachee is derived from the Hindi word “saci” which means true. Hence the company’s goal is to
deliver the true taste of Japanese cheesecake with no artificial ingredients to our customers.

Company name
Sachee Bakes

Packaging
The company will be using a disposable solid board and folding carton cake boxes.

Labelling
The company will put the labeling on the sides of the packaging.
LOGO
 PRICING STRATEGY

Items Quantity Purchased Cost of Goods (Php) Quantity Used in Recipe

White Sugar 1000g ₱70.00 640g

Unsalted Butter 5000g ₱850.00 560g

Cream Cheese 2000g ₱480.00 1600g

Medium sized Egg 32pcs ₱224.00 32pcs

All-purpose flour 1000g ₱60.00 560g

Fresh milk 2000g ₱130.00 1216g

TOTAL ₱1,721.28 ₱860.64

SALES PROJECTION – SHORT TERM

Month No. of units per day No. of units per week No. of units per mos.
Aug. 4 16 16
(1 week) 4 16 16
Sept. 4 16 64
(4 weeks) 4 16 64
Oct. 4 16 64
(4 weeks) 4 16 64
Nov. 4 16 64
(4 weeks) 4 16 64
Dec. 4 16 16
(1 week) 4 16 16

Total 40 160 448

FUTURE PLANS – LONG TERM

Month No. of unit No. of No. of unit per No. of set per Selling Total Sales
per day week week month
Price
January 8 4 40 160 ₱335 Per 7” cake
₱152,000
8 40 160 ₱615 Per 9” cake
February 8 4 40 160 ₱335 Per 7” cake
₱152,000
8 40 160 ₱615 Per 9” cake
March 8 4 40 160 ₱335 Per 7” cake
₱152,000
8 40 160 ₱615 Per 9” cake
April 8 4 40 160 ₱335 Per 7” cake
₱152,000
8 40 160 ₱615 Per 9” cake
May 8 4 40 160 ₱335 Per 7” cake
₱152,000
8 40 160 ₱615 Per 9” cake
June 8 4 40 160 ₱335 Per 7” cake
₱152,000
8 40 160 ₱615 Per 9” cake
FUTURE PLANS – LONG TERM
July 8 4 40 160 ₱335 Per 7” cake
₱152,000
8 40 160 ₱615 Per 9” cake
August 8 4 40 160 ₱335 Per 7” cake
₱152,000
8 40 160 ₱615 Per 9” cake
Septembe 8 4 40 160 ₱335 Per 7” cake
r ₱152,000
8 40 160 ₱615 Per 9” cake
October 8 4 40 160 ₱335 Per 7” cake
₱152,000
8 40 160 ₱615 Per 9” cake
November 8 4 40 160 ₱335 Per 7” cake
₱152,000
8 40 160 ₱615 Per 9” cake
December 8 4 40 160 ₱335 Per 7” cake
₱152,000
8 40 160 ₱615 Per 9” cake
Total 192 48 960 3,840 ₱1,824,00
TECHNICAL
ASPECTS
OPERATING SCHEDULE

1:00 PM – 4:00 PM Operating Hours 1:00 PM – 4:00 PM Operating Hours

10:00 AM - 10:10 AM Preparation 10:00 AM - 10:10 AM Preparation

10:10 AM - 12:40 PM Production 10:10 AM - 12:40 PM Production

1:00 PM - 4:00 PM Selling 1:00 PM - 4:00 PM Selling

4:00 PM - 4:30 PM Cleaning 4:00 PM - 4:30 PM Cleaning

SHORT TERM OPERATION

Month No. of units per day No. of units per week No. of weeks

Aug 8 32 4

8 32
Sep 4

8 32
Oct 4

8 32
Nov 4

8 32
Dec 4
LONG TERM OPERATION

Year Price Total production units per Total sales per

month month
2022 ₱335 Per 7” cake 448 ₱42,112
₱615 Per 9” cake
2023 ₱335 Per 7” cake 3,840 ₱152,000
₱615 Per 9” cake
2024 ₱335 Per 7” cake 3,840 ₱152,000
₱615 Per 9” cake
 DIRECT MATERIALS

Items Quantity Daily Price Weekly Cost Monthly Cost Cost per Unit
needed
White Sugar 640g ₱44.80 ₱179.2 ₱716.80 ₱5.60
Unsalted Butter 560g ₱95.20 ₱380.8 ₱1,520.00 ₱11.90
Cream Cheese 1600g ₱384.00 ₱1,536.00 ₱6,144.00 ₱48.00
Medium sized 32pcs ₱224.00 ₱896.00 ₱3,584.00 ₱28.00
Egg
All-purpose flour 560g ₱33.60 ₱134.40 ₱537.60 ₱4.20
Fresh milk 1216g ₱79.04 ₱316.16 ₱1,264.64 ₱9.88
TOTAL ₱860.64 ₱3,442.76 ₱13,767.04 ₱107.58
 INDIRECT MATERIALS

Items Quantity Daily Price Weekly Cost Monthly Cost Cost per Unit
Japanese Cake 6pcs ₱165.00 ₱660.00 ₱2,640.00 ₱27.50
Box (7-inch & 9-
inch)
Cake Slice 16pcs ₱80.00 ₱320.00 ₱1,280.00 ₱5.00
Container
Cake Bag 6pcs ₱29.04 ₱116.16 ₱464.64 ₱4.84
Cake Slice Bag 16pcs ₱38.40 ₱153.60 ₱614.40 ₱2.40
TOTAL ₱312.44 ₱1,249.76 ₱4,999.04 ₱39.79
 DIRECT LABOR

Description Quantity Unit Cost (Php) Daily Rate (Php) Monthly Rate (Php)

Production 1 8.25 66.02 264.09

Supervisor

Production Manager 1 8.25 66.02 264.09

Total 2 16.51 132.04 528.17

 INDIRECT LABOR

Description Quantity Unit Cost (Php) Daily Rate (Php) Monthly Rate (Php)

CEO 1 16.51 132.04 528.17

Financial Supervisor 1 8.25 66.02 264.09

Financial Manager 1 8.25 66.02 264.09

Financial Staff 1 8.25 66.02 264.09
Marketing Manager 1 8.25 66.02 264.09
Marketing Supervisor 1 8.25 66.02 264.09
Marketing Staff 1 8.25 66.02 264.09
Total 7 66.02 528.17 2,112.70
FINANCIAL
ASPECTS
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