Visual Information and Media

Media and Information Literacy (MIL)

Logo Quiz
Caption Me
Create a caption on each photo
Write a short description regarding your
caption
• Did you have difficulty captioning a picture?
There is a saying:

“A
“Apicture
pictureiscan
worth
tell a
thousand
story”
words”
Can a picture really tell a story?
Source:
https://
postcron.com/
en/blog/visual-
content-
strategies-for-
social-networks/
Objective

• evaluates the reliability and validity of visual

information and media and its/their sources using
selection criteria
• produces and evaluates a creative visual-based
presentation using design principle and elements
 EXAMPLES OF VISUAL
MEDIA
VISUAL • Photography
INFORMATION • Video
• Screenshots
• Infographics
• Data Visualization (charts
and graphs)
VISUAL MEDIA • Comic Strips/Cartoons
• Memes
• Visual Note-Taking
Purpose of visual information

•gain attention
•create meaning
•facilitate retention
Purpose of visual information

Source: http://www.comoxvalleyrd.ca/EN/meta/whats-new/news-archives/2015/practice-how-to-drop-cover-and-hold-
on-during-shakeout-bc-day.html
COMMON VISUAL MEDIA FILE
TYPES

KNOW YOUR IMAGE FORMAT

https://makeawebsitehub.com/image-formats-mega-cheat-sheets/
KNOW YOUR IMAGE FORMAT
https://makeawebsitehub.com/image-formats-mega-cheat-
sheets/
KNOW YOUR IMAGE FORMAT
https://makeawebsitehub.com/image-formats-mega-cheat-
sheets/
KNOW YOUR IMAGE FORMAT
https://makeawebsitehub.com/image-formats-mega-cheat-
sheets/
KNOW YOUR IMAGE FORMAT
https://makeawebsitehub.com/image-formats-mega-cheat-
sheets/
KNOW YOUR IMAGE FORMAT
https://makeawebsitehub.com/image-formats-mega-cheat-
sheets/
ELEMENTS OF VISUAL
DESIGN

VISUAL DESIGN ELEMENTS

• P.123 MIL TEACHING GUIDE BY CHED

THE BUILDING BLOCKS OF VISUAL DESIGN BY TEO SIANG

• https://www.interaction-design.org/literature/article/the-building-blocks-of-visual-design
LINE
• describes a shape or outline
• create texture and can be thick or thin
• may be actual, implied, vertical, horizontal,
diagonal, or contour lines

VISUAL DESIGN ELEMENTS

P. 123, MIL TEACHING GUIDE BY CHED
LINE

Source:
https://www.interaction-
design.org/literature/article/
the-building-blocks-of-
visual-design
LINE

Author/Copyright holder:
Teo Yu Siang and
Interaction Design
Foundation. Copyright
terms and licence: CC BY-
NC-SA 3.0

Source:
https://www.interaction-
design.org/literature/
article/the-building-
blocks-of-visual-design
SHAPE
• a geometric or organic area that stands out
from the space next to or around it, or
because of differences in value, color, or
texture

VISUAL DESIGN ELEMENTS

P. 123, MIL TEACHING GUIDE BY CHED
SHAPE

Source: https://www.tes.com/lessons/AML9tkm0rSdgfA/organic-versus-geometric
SHAPE

Source: http://vanseodesign.com/web-design/form-surface-volume/
VALUE
• the degree of light and dark in a design
• contrast between black and white and all
the tones in between

VISUAL DESIGN ELEMENTS

P. 123, MIL TEACHING GUIDE BY CHED
VALUE

Source: https://www.sitepoint.com/principles-of-design-value/
TEXTURE
• way a surface feels or is perceived to feel
• illusion of the surfaces peaks and valleys,
resulting in a feeling of smoothness or
roughness in objects

VISUAL DESIGN ELEMENTS

P. 123, MIL TEACHING GUIDE BY CHED
TEXTURE

No Texture

With Texture
TEXTURE

Source:
https://www.pinterest.com/
pin/431853051753900979/
TEXTURE

Source:
http://
www.sibleyfineart.com/
glyscreen_oe.htm?gly/b23--
bearded-collie.htm
TEXTURE

Source: http://opinion.inquirer.net/105207/editorial-cartoon-june-29-2017
COLOR
• determined by its hue (name of color),
intensity (purity of the hue), and value
(lightness or darkness of hue)
• used for emphasis, or may elicit emotions
from viewers

VISUAL DESIGN ELEMENTS

P. 123, MIL TEACHING GUIDE BY CHED
Source:
https://www.cr
eativeboom.co
m/resources/es
sential-colour-
guide-for-
designers-
understanding-
colour-theory/
Source:
http://www.dai
lyinfographic.
com/logos-a-
look-at-the-
meaning-in-
colors-
infographic
FORM
• a figure having volume and thickness
• an illusion of a 3-dimensional object can be
implied with the use of light and shading
• can be viewed from many angles

VISUAL DESIGN ELEMENTS

P. 123, MIL TEACHING GUIDE BY CHED
FORM

Source:
http://visualart
spdsf.blogspot.
SHAP FOR com/2012/04/f
orm-or-

E M volume.html

FORM IS A SHAPE IN THREE

DIMENSIONS
FORM

Source:
http://visualar
tspdsf.blogsp
ot.com/2012/
04/form-or-
volume.html
Individual Activity – Logo Making
Individual Activity

Create a logo for a EPAS Strand Organization

Situation A EPAS Strand student hired you to create a Logo for their organization
Role You are a graphic Artist
Time You are only given 30 minutes to create a logo
RUBRICS
Criteria Expert (10) Advance (8) Intermediate (7) N/A (6)
Creativity Excellent Design Good Design Logo have shown No Proper Design
Principle and Elements Principle and design Principle and Principle and
are shown in the logo elements are Elements but have Element. No
with great impact to shown in the logo small impact. impact at all
audience with great impact
Content / Lot of Elements are Logo is relevant, Few elements are No relevance
Concept present in the logo and have lot of present in the logo and
are all related elements but with few are not related to
1 or 2 elements the customer’s choice
not related
Group Activity: Logo Critiquing

• Each Group will be given meta card and marker to score the
group chosen logo.
• A representative from a chosen group will answer why he/she
has given the said score to the group
• Highest score is 10 lowest is 1
What new and interesting information How can I use and apply this
have I learned? information?
 B.
Multiple Choice A.

Which of the following show the element

1. Color
2. Texture
3. Form
4. Shape
5. Value C.

E.
D.
REFERENCES
▪ Media and Information Literacy Curriculum
Guide by DepEd
▪ Media and Information Literacy Teaching
Guide by CHED
▪ Media and Information Literacy by Boots C.
Liquigan, Diwa Learning Systems Inc.
REFERENCES
The Building Blocks of Visual Design by TEO SIANG
▪ https://www.interaction-design.org/literature/article/the-building-blocks-of-visual-design

Digital Image File Types Explained

▪ http://users.wfu.edu/matthews/misc/graphics/formats/formats.html

Know Your Image Format

▪ https://makeawebsitehub.com/image-formats-mega-cheat-sheets/