Flow

D O N E B Y: M U S TA FA , O M A R S H E R I F, O M A R S AY E D , A N D B A S S E L K H A L E D
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Our logo

• We used green color in our logo because green

color represents freshness, hope, rebirth, and
renewal.

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• The market is struggling to come to terms with

Market Gap the environmental impacts that transportation
has on it; where traditional modes like air and
road transport end up giving high carbon
emissions as well as making air polluted for
everyone.
• This startup is focused on creating a new
paradigm for short to medium transportation in
the Egypt by offering responsibleness and
sound mobility solutions.
• The Egyptian market for e-bikes faces a huge
gap, where there is low awareness and
accessibility as there is no single business in
Egypt offer E-bike as a method of
transportation.
• By filling this gap, Flow can afford to offer e-
bikes at competitive rates and ensure they are
available everywhere as a cheap method of
transportation that is also environmentally
friendly

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Our customers ?

 Students
 Employees
 Enviromentilst
 Teenagers

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Vision and mission

• Mission: We aim to transform eco-friendly transportation by

advocating for efficiency and sustainable growth through secure
modes of transit that adhere to environmental standards.

• Vision: Through our steadfast dedication and creative transport

solutions, we strive towards a world in which countries prioritize
green energy over harmful carbon-based fuels while maintaining an
attitude geared towards safeguarding the environment with the use of
more widespread adoption of ecological modes of travel.

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 Strategic goals
Flow Financials' Objectives:
 Increase revenue by 20% in the next year, and to Reduce
costs by 10% in the next year.
 Achieve a profit margin of 15% in the next year.
when it comes to operational objectives:
 flow tend to increase the number of e-bike rentals by 25%
in the next year
 A headquarters for our employees centered in the heart of
new capital.
Flow growth’s objectives;
 increase customer satisfaction with e-bike service by 20%
next year
 reduce the number of e-bike maintenance issues by 10%
in the next year
 launch an e-bike delivery service in Cairo in 2026
 Expand e- bike service to three new cities in Cairo in the
next year.
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Culture

• Flow views management to managers is

symbolic
• In Our company we focus on people orientation,
teams rientation, stability, and attention to details
• We foster a culture centered around excellent

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customer service, environmental sustainability,
teamwork, and open communication, where every
individual's voice is heard and valued.

This Photo by Unknown Author is licensed under CC BY-SA-NC

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SWOT
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Strengths
• - FLOW will be the first of its kind to offer ‘Unlock and
GO” for E-Bike in Egypt via app
• - FLOW will provide its services in unique locations
• - Special bikes
• - Lucky hour

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weaknesses • Strong competitors

• No loyal customers
• Maintenance

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Opportunities and Threats
O P P RT U N I T I E S :
• E-bikes offer a greener alternative to traditional
vehicles, reducing carbon emissions and air pollution.
• This aligns with the growing awareness and
commitment to combat climate change and protect the
environment.
• E-bikes are more affordable to operate and maintain
compared to cars or motorcycles.
• With rising fuel prices and the cost of vehicle
ownership, e-bikes provide a cost-effective
transportation option for individuals and businesses.
T H R E AT S :
• Weather may be a huge impact as if there is
rain some customers will prefer to use other
means of transportation
• Due to the financial crisis, some people will try
to steal our E-bike.
• Therefore, all of Flow’s bikes will have
insurance.
• Supplier decided to shut business down, we
have other supplies called “Pedego Electric
Bikes.”
 Stratigies
Flow will use differentiation strategy

Flow will offer E-bikes which is better

for mid-range trips, eco-friendly, and
no other business in Egypt offer this
service to people

we are offering this service; flow will

target teenagers who can’t afford uber
and environmentalist
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• By using our strategic management, we can

position our organization to get a sustainable
competitive advantage.

Competitive • Rabbit mobility fleet includes standing

electric scooters and electric bikes. Flow on
advantage the contrary provides E-bikes. In addition,
FLOW will provide its services in unique
locations, who do not have these services.
• Lucky Hour’ is a special service that will
allow consumers to deliver our E-Bikes to
one of our shops for maintenance in
exchange the customer will take money in
his wallet.

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This Photo by Unknown Author is licensed under CC BY

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Organizational
stracture
• CEO creates growth strategies for the
company.
• CTO creates development plans for e-bikes.
• CFO manages the finances of the company.
• CMO creates marketing strategies for the
company.
• Sales team manages the sales and future
possible deals for the company.
• Customer support team manages the

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customer’s feedback and recommendations
on our services.
• Design team manages the design of our e-
bikes models

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This Photo by Unknown Author is licensed under CC BY-SA-NC

Chain of management
The chain of command:

1. on top with the founders.

2. In the second place is the CEO.

3. In the third place comes the department leaders like CFO, CTO and CMO.

4. In the fourth place comes the functional teams like sales teams, customer support teams and design team.

5. In the level of centralization, we can say our company is a combination of centralized and decentralized
 Leadership style and motivation
LEADERSHIP STYLE
We are expecting to have a
democratic leadership style in our
company as we will be able to
have a healthy and a better
environment to make our
employees work better and feel
that they’re not under too much
control
H O W TO M O T I VAT E S E M P L O Y E E S
To motivate our employees, we will
offer them all the possible ways of
work they fill in our monthly survey as
we will give them credits towards
every new idea beside our company's
name to encourage people to come
work as anyone's effort will be
countable
Thank you