2022 ACTIVATION PLAN

Happy989FM Happy989FM Happy989FM

www.happyghana.com
 Background
 Christmas is an annual festival commemorating
the birth of Jesus Christ, observed primarily on
December 25 as a religious and cultural
celebration.

 A time where Corporate Institutions, friends and

family give out gifts to show appreciation.

 A Holiday tradition everyone looks forward to.

 A special moment in the life every child as
expectation are high and they pray for their
wishes to come to live..
 Rationale
 Christmas wishes for children are essential
because they enhance the rich celebration
of the festive season.

 The eagerness and happiness they hold for

getting beautiful presents from parents and
loved ones speak for themselves through
their sleepless nights and countless
checking under pillows and beds for their
presents hence a reason for such activation
to put smiles on their faces this festive
season.
Brief
 “Santa Happy” is a Happy FM Christmas initiative to generate
excitement and put joy in the hearts children and families who listen to
the station during the yuletide season.

 Happy Fm recognizes that Christmas forms an important occasion in

the life of every child and they look forward to it with great
expectations and wishes.

 Santa Happy is therefore here to offer kids the opportunity to make

those wishes heard and also make them come true
 Objectives
 To create top of mind awareness for the brand

 To consolidate brand affinity by making each individual customer/listener

feel like they matter to the brand and to have an emotional connection to
the brand.

 To create memorable experiences for families.

 To offer other partners companies the platform to show love through

donations.
Target Take out
 Children between the ages of 6  To feel rewarded for
and 10years. choosing the brand.
 Feel that they deserve
nothing but the best
 Feel that Happy Fm is a
caring brand and to
consolidate our tag line
“Anigyee Nkoaa”

PRE-EVENT
 1 month prior to the event
(Promotional artworks of Santa
Happy to create awareness)
 2 weeks to the launch (countdown
artworks, jingle and TVC)
 A day after launch (Main artwork
with Santa Happy’s image, TVC
and Jingle as well)
 Design Squeeze Back to be shown
on TV and streams of shows during
Facebook live.
DIGITAL PLAN
EVENT
 Share images of happenings
on socials.
 Promote Santa Happy
hashtag and that of sponsors’
brand.
 Share images of Santa
Happy giving gifts to kids.
POST-EVENT
 Share images of kids who
received their gifts
 Share thank you messages
from kids to Santa Happy on
Social Media.
 Sponsors appreciation on our
platforms
 ON-AIR PLAN

 LPMs and Jingle to be read and played on

the Radio for Kids to send their wishes.
 Kids to be used for jingles and call to
action Santa Song

 TVC and Squeeze to be shown on TV for

promotion.

 Santa Happy to record two minutes

interesting audio and video story which
will be played on Nsem Pii and HMS
respectively.

 Call to action promo to encourage sponsors

to get on board
 OUTDOOR PLAN

 Write sponsorship letters to prospective sponsors for support. – Letters should be

done by the end of September to dispatched to old sponsors and prospective or new
sponsors.

 Letters should also be written to celebrities including actors, artists, and social
media influencers for an invitation to grace the occasion this year.

 Billboard advertisement for one month with Santa Happy’s image on it.
MECHANICS

 PRE-EVENT

 EVENT

 POST-EVENT
 PRE – EVENT
 Photoshoot for Santa Happy.
 Vigorous promo at all affiliate
media houses to hype the event.
 Recce Venue and agree on the setup
plan
 Design Artworks (Countdown)
 Radio, TV, and Digital Promotion –
(Scripting of LPMS, jingles, TVC,
and sharing of artworks on social
media).
LAUNCH
 Announce the launch of Santa
through LPMs, artworks, and jingles
and social media platforms
 Santa Happy will be unveiled on
HMS officially.
 Studio will be decorated with
Christmas trees and flowers to fit the
purpose.
 Draft and syndicate press releases
before and after launch.
 EVENT
 Santa Happy would be an outdoor event
and proposed venue is Achimota Retail
Center

 Date is 24th December 2022

 Santa Happy will meet all the kids that

sent their wish requests at the mall,
engage them in fun activities and the
climax will be gift presentation.

 Kids that will visit the mall on the day

will also be given some gifts as well.

 There will be celebrity time with kids

where kids will get to interact with their
favorite celebrities as well take pictures
with them.
 How we show up

 Sound  Tables
 Stage  Green turf
 Backdrop  Picket fence
 Trusses  Chairs
 LED Screens  Water
 Christmas Décor  Pop corn
 Sofa Chair for Santa Happy  Cotton Candy
 Photoshoot backdrop  Photography/Videography
 Play area (bouncy castle,  Technical setup (OB/ Social
trumpoline) media streaming)
 Event Activities

 Dancing Competition
 Poems
 Charades
 Masqurading
 Pick and Act
 Rep your school
 Face paintings  Magicians
 Musical Chairs performances
  Disney Mascot
Meet and greet with
Santa displays
 Photo sessions  Santa moments
  Santa gift give-away
Celebrity interactions
 Sponsors’ moments
 Sponsorship REQUEST

 Prospect sponsors to provide five thousand

(5000) Ghana Cedis worth of toys and other
learning materials for children in partnering
Happy 98.9FM to put smiles on the faces of
kids during this Christmas season.
 In exchange, Happy FM will provide these
outfits with an equivalent amount of radio/TV
promotions worth 5000 Ghana Cedis.
Prospect Sponsors or partners, for now,
include; Palace Mall, Toys and More, Kidsville,
etc.
PACKAGE

ITEM FREQUENCY TOTAL

Interview 1 1

Associate LPMs 5 50
daily
Associate Jingles 6 60
daily
TV Crawler on 1 20
e.TV Ghana daily
LPMs 2 30

Package Value: GHC 10,0000

Look And Feel
Thank You