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COMMUNICATION SKILLS
SARAH NYARKO
DEFINITION OF COMMUNICATION
• DEFINITION BY HYBELS & WEAVER (2001)
Communication is a process of sharing ideas, information, and feelings that involves
speech, writing, behavior and body language.
In short, whatever reaction that offers meaning to a message becomes communication.
• ACCORDING TO TRENHOLM (2001)
Communication conception is viewed from three perspectives, i.e. In terms of
psychology, social context and pragmatics.
Communication is defined as a combination of concepts to look at how people use
symbols (in the form of words) to form uniformity in meaning to be shared with
others.
THREE PERSPECTIVES
• From the psychological perspective, the meaning of communication is focused on
what happens in the mind at the time a message is transmitted and received.
• This function aims to inform other people about certain things that the communicator feels must be known by
others. The function of informing focuses on the communicator or the information source. Message delivery aims
at informing. Indeed, information is something which is very essential in providing us with knowledge.
• In this context, the aim of communication is to transfer knowledge to the receiver. The educating function shows
the importance of the source and the receiver of information to ensure the functions can be performed efficiently.
• Persuading functions: The persuasion function aims at changing the attitude and behavior of a
person. However, it does not mean that by using communication we can easily persuade anyone
to do what we want them to do.
• There are many examples of persuasion that can be seen in advertisements and video clips
broadcasted in the media.
• Since the public love entertainment programs and this is why this function of communication is
very popular and needed by them. Entertainment magazines many fans. Local and imported
comedy drama programs have attracted millions of viewers.
• Socialisation of the society: this communication function involves the ability to guide the
members of the society to use method or behavior suitable with socialized life. Here too we can
see the overlapping of the learning or educational functions that have been discussed above.
• In the process of socialisation, members of the society learn and practise aspects such as social
• For example, parents teach their children to respect their elders. This communication function
aims to promote suitable behaviors among members of the society. Through it the individual
establishes relationship with friends, small groups, family members, colleagues as well as other
• Three main aspects that contribute to verbal and non-verbal communication are
the aspects of syntax, semantic, and pragmatic.
SYNTAX