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  • Design Thinking

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    Timi Marquis
    17 views10 pages
    This document provides an introduction to design thinking for enterprise business. It discusses common myths about design thinking, outlines the design thinking process and tools, and explores how organizations can implement design thinking. The design thinking process involves empathizing with users, defining problems from their perspective, ideating solutions, and prototyping and testing ideas. Design thinking takes a human-centered approach to problem solving and product development.

    Original Description:

    A concise document on the tools and benefits of design thinking

    Original Title

    Design thinking

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    This document provides an introduction to design thinking for enterprise business. It discusses common myths about design thinking, outlines the design thinking process and tools, and explores how organizations can implement design thinking. The design thinking process involves empathizing with users, defining problems from their perspective, ideating solutions, and prototyping and testing ideas. Design thinking takes a human-centered approach to problem solving and product development.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    17 views10 pages

    Design Thinking

    Uploaded by

    Timi Marquis
    This document provides an introduction to design thinking for enterprise business. It discusses common myths about design thinking, outlines the design thinking process and tools, and explores how organizations can implement design thinking. The design thinking process involves empathizing with users, defining problems from their perspective, ideating solutions, and prototyping and testing ideas. Design thinking takes a human-centered approach to problem solving and product development.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 10

    Design

    Thinking
    A new approach to developing products in
    Enterprise Business

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    Contents

    •Introduction to design
    thinking
    •0
    1
    •Design thinking myths •0
    2
    •Design thinking process •0
    •Design thinking tools and 3
    •04
    methods

    •Design thinking in
    organizations
    •05
    What is Design Thinking?

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    Barriers to Design Thinking?

    Leadership Inexperienced
    Rigidity Team

    Lack of Resistance to
    Communication Change

    Poor Team
    Morale

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    Design Thinking Myths?

    •Design Thinking is only for creating new products

    •Design Thinking is only relevant in IT

    •Design Thinking is a linear process

    •Design Thinking is only for creative people

    •Design Thinking is time-consuming and costly

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    Design Thinking Tools
    Empathize Prototype
    • Interviews • Sketches
    • Stakeholder Mapping

    Define
    • Personas
    • Empathy Map
    • Customer Journey

    Ideate
    • Brainstorming Testing
    • Visualization • I like, I wish, What if

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    Design Thinking Process

    Point of View Simulations, Models etc.

    Empathy Interview 4 Categories Method Feedback capture template

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    Design thinking in Organizations

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    Thank You.

    10
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