A STUDY ON

Salem Market Dealers

• J.K pipes & Traders, Gorimedu.
• USHA traders, 3 roads.
• Sri Krishna Paints and Hard wares,
Kurngusavadi.
• Raja Cement and steel, Alagapuram
• Cement & Steels, 4 roads.
• Shanmuga Electricals, Rasipuram.
• Sri Lakshmi Traders,
Tharamangalam.
• Sri Vinayaga Traders , 3 roads.
• Sarkarrai Traders, Avr circle.GV
Traders, Junction.
• Sri Narendra Enterprises,
Ammapet.
• Er. Mr. Rajkumar, New bus stand.
• Salem Paints, Opp Sona college.
• C.K. Setty & Co , Sevapet
 Erode Market Dealers
• Varna Traders, Erode.
• Muruga Paints, Erode.
• Ponsenthur Traders, Anaikalpalayam.
• Sri Arachalamman Hardwares, Veppadai.
• Shree Palaniandavar Agency, Bhavani.
• Amman Paints, Bhavani.
• Amman Steels, Bhavani.
• Hari Agency, Bhavani.
• Sri Sasthra Traders, Komarapalayam.
• Sri Lakshmi Traders, Mecheri.
• Muthu Electricals & Enterprise,
Amarakundhi.
• Ayyan Traders, Semmandapatti.
• Sri Ganesha Traders,
Mallasamudram.
• Sri Muruga Traders, Sankagiri.
• Jai Sakthi Steels, Nangavalli.
• Popular groups, Kolathur.
 EDAPADI MARKRT

• Palaniyappan &co, Attaiyampatti.

• Sabarinathan Traders, Ettikuttai medu.
• Pachiamman Traders, Edapadii.
• NS Steels and electrical, konganapura.
• Sri Sai Traders, Sampalli
• Palaniyappa Traders, Reddypatti.
• Sabari Hardware, Karuppur.
• RR Pipes, Kollapatti.
 BJM PACKAGE
Company name: Walplast
Material used: Recycled polymer and calcium carbonate
company name: NCL
Material:Recycled polymer and calcium carbonate
BTL Activities of competitors
 INFERENCE
 Value addition should be done to engineers and masons through
BTL activities like catalogs, telemarketing, free sampling,
exhibitions, and brochures.
 Major research has to be done in terms of the cost factor.
 Example: NCL BJM is at Rs.590 including traveling expenses
and wages.
 Digital advertisement and marketing play a major role in
pitching the product.
 Working on margin to dealers in starting stage.
 Keeping a separate brand name for this segment as our major
business towards the paint industry.
 Example: ITC is dealing with different products with different
names.
 Guarantee of the product should be shown through
advertisement.
Example: Our competitor Renacon is advertising their
strength and fire resistance of AAC&BJM . link of the ad:
https://youtu.be/VbrnzF1vG60.