LONGEVITY

BY CAMERON SNOOK, DREW TAYLOR & MATTHEW BAILEY

WHAT IT IS
Longevity is having a long career life in music. Artists often create music
videos with the intention of achieving longevity by being memorable
enough to remain relevant for years. These videos need to be timeless,
powerful, unique, expensive, etc.
EXAMPLES OF
VIDEOS FOR
LONGEVITY
Mariah Carey – All I want for Christmas is You.

The iconic video for Mariah Carey's 'All I

want for Christmas is You,' is a timeless
video showing Mariah and Santa Claus
dancing and playing in the snow, as well as
her in several other warm looking
festive locations.

The video has 767 Million views as of 4th of

December 2023 on YouTube alone, as well
as likely millions more via other mediums
(E.G. MTV or other music video TV
Channels.
Michael Jackson – Thriller.

Michael Jackson's music video for

'Thriller' was, at the time, the most
expensive ever made. The
massive production budget allowed for
a huge spectacle, unlike anything
anyone had seen before.

On YouTube, the music video currently

has 949 Million views, and since its
1983 creation likely billions more
through other music video platforms.
Talking Heads – Once in a Lifetime.
The video for Talking Heads' 1981
Once in a Lifetime was created to
develop the longevity of Talking Heads'
impact and legacy, boosting it to
become one of the most well known
Talking Heads songs they have made.

The video has 67 Million YouTube

views and likely millions more from
MTV since its creation.
WHY IT IS DONE

Music videos are designed to have good longevity due to the fact that the artist
wants to get the video and song as popular as possible to get and much money
and recognition as possible with new generations.
THANKS FOR
LISTENING