PERSUASIVE

WRITING
Muhammad Ahsan Ali 8-B
 M E E T T H E C R E AT O R

MUHAMMAD AHSAN ALI

Presenter and
Creator Of the
slides

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 ABOUT PERSUASIVE WRITING!
W H AT I S I T ? HOW TO USE-1 HOW TO USE-2
Persuasive writing is a 1.Choose your topic. ... 1.Incorporate
form of written 2.Offer credible anecdotes. ...
communication reasons. ... 2.Address
intended to convince or 3.Use deliberate counterpoints. ...
influence readers to language. ... 3.Include an expert
accept a particular idea opinion when possible. ...
4.Ask rhetorical
or opinion and to
questions. ...
inspire action.
5.Repeat your main
EXAMPLES point.
•Persuasive Essays.
•Persuasive Speeches.
•Advertising Campaigns.
•Editorials.
•Reviews.
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 ETHOS PAT H O S

The first kind depends on The second on putting the

the personal character of audience into a certain
the speaker frame of mind

4 TYPES OF
PERSUASIVE LOGOS KAIROS
WRITING The third on the proof, or In effect, kairos means choosing
the correct rhetorical device to
apparent proof, provided
match the audience and space in
by the words of the which you're attempting to
speech itself. persuade.

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 M O R E D E TA I L S
A b o u t t h e t y p e s o f P e r s u a s i v e Wr i t i n g

ETHOS PAT H O S

• Ethos is a Greek word meaning • Pathos, or the appeal to emotion,

'character'. In terms of
persuasive language, it is an
appeal to authority and
credibility. Ethos is a means of
convincing an audience of the
reliable character or credibility
of the speaker/writer, or the
credibility of the argument.
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means to persuade an audience
by purposely evoking certain
emotions to make them feel the
way the author wants them to
feel. Authors make deliberate
word choices, use meaningful
language, and use examples and
stories that evoke emotion.
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 LOGOS
• Logos, or the appeal to logic,
means to appeal to the audiences'
sense of reason or logic. To use
logos, the author makes clear,
logical connections between
ideas, and includes the use of facts
and statistics. Using historical and
literal analogies to make a logical
argument is another strategy.
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KAIROS
• You may want to think of Kairos as
the type of persuasion that pertains
to "the right place and the right
time." Analyze how the writer
makes claims that are relevant to
what is happening. Decide if the
author "is making the most of the
moment" or attempting to write
/speak to the concern of the
audience.
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 S U M M A RY
1.Purpose of Persuasive Writing:
1. Persuasive writing aims to convince or
persuade the audience to adopt a
particular point of view, take a specific
action, or change their behavior.

2.Audience Analysis:
1. Understanding the target audience is
crucial for effective persuasive writing.
Tailor your message to resonate with
their values, beliefs, and concerns.

3.Clear Thesis Statement:

1. A well-defined thesis statement provides
a clear stance on the issue being
discussed and sets the tone for the entire
persuasive piece.

4.Strong Evidence and Examples:

1. Back up your arguments with
compelling evidence, facts, and relevant
examples. This adds credibility to your
writing and helps to persuade the
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 THANK YOU !

Thanks for your

time and have a
good Day!

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