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  • Netflix Case Study - Group4

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    akhil
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    The document discusses Netflix's objective of acquiring 100 million subscribers in India and the key problems they face - their premium pricing strategy in India's price sensitive market, their paid content model lacking free options with ads, and their lack of regional and local language content. It proposes options for Netflix which include acquiring smaller Indian players to instantly gain users and local production capabilities; offering free content with ads to attract more price sensitive users; and improving their regional content to better cater to India's diverse audiences and cultures. The conclusion recommends acquiring smaller players as the best option to quickly reach 100 million users while also eliminating competition and providing synergies and cost savings.

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    Netflix Case Study_Group4

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    The document discusses Netflix's objective of acquiring 100 million subscribers in India and the key problems they face - their premium pricing strategy in India's price sensitive market, their paid content model lacking free options with ads, and their lack of regional and local language content. It proposes options for Netflix which include acquiring smaller Indian players to instantly gain users and local production capabilities; offering free content with ads to attract more price sensitive users; and improving their regional content to better cater to India's diverse audiences and cultures. The conclusion recommends acquiring smaller players as the best option to quickly reach 100 million users while also eliminating competition and providing synergies and cost savings.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    10 views5 pages

    Netflix Case Study - Group4

    Uploaded by

    akhil
    The document discusses Netflix's objective of acquiring 100 million subscribers in India and the key problems they face - their premium pricing strategy in India's price sensitive market, their paid content model lacking free options with ads, and their lack of regional and local language content. It proposes options for Netflix which include acquiring smaller Indian players to instantly gain users and local production capabilities; offering free content with ads to attract more price sensitive users; and improving their regional content to better cater to India's diverse audiences and cultures. The conclusion recommends acquiring smaller players as the best option to quickly reach 100 million users while also eliminating competition and providing synergies and cost savings.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    Submitted by : Group 4

    Anuja Sahoo
    Lakshita Poddar
    Divyanshu Kumar
    Akhil
    Netflix Objective

    “ Acquire 100 million subscriber


    in India ”
    Key Problems with Netflix in India
    Pricing Strategy
    • Premium
    • Price sensitive Indian market

    Paid model/ad-free Competition


    • Entry barrier • International players – Amazon prime
    • Indian players - Sony-liv,ZEE5

    Regional Content
    • Ignore regional taste and preferences
    • Local language
    Netflix options

    Acquire smaller Free content with Regional content


    players ads • Cater Diverse
    • Acquire millions • Attract a larger audience
    users instantly audience – price • Cultural relevance
    • Gain local sensitive users. • Strengthen Netflix’s
    production • New revenue connection with
    capabilities stream for platform Indian users
    • Eliminate smaller
    players from market
    • Expand Netflix
    content library.
    Conclusion
    While each option has its merits, acquiring smaller players offers
    several advantages in the context of India's unique market
    • provides a quicker path to 100 million users
    • eliminate competition
    • Synergy and cost savings

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