Republic of the Philippines

Department of Education
REGION XII
DIVISION OF GENERAL SANTOS CITY

English 8
“Using Propaganda
Techniques”
Objectives:
At the end of the lesson, the learners
will be able to:
a. identify the different propaganda
techniques;
b. evaluate the words and expressions
as tools used in propaganda
techniques;
Objectives:
c. demonstrate the importance of
understanding the intentions of
words used in a propaganda;
d. examine a propaganda in terms
of techniques and intention of
words used.
Review:
• What was our last discussion?
• What is bandwagon?
• Can you give example about bandwagon?
• What is soft soap?
• Why is it important for you to be aware of
the different propaganda techniques like
soft soap and banwagon?
Activity: 4Pics 1Word
The box displays four pictures linked by
one word; guess what the word is, from a
set of letters given below the pictures.
Activity: 4Pics 1Word
Activity: 4Pics 1Word

ANSWER: TRANSFER
Activity: 4Pics 1Word

E Y
Activity: 4Pics 1Word

ANSWER: TESTIMONY
Activity: WATCH IT!
Activity: WATCH IT!
1.What is the video all about?
2.What does the woman’s testimony all about?
3.Does the woman’s testimonypersuade you to
use the same product? Why?
4.How effective is the woman’s testimony in
persuading other consumers?
TESTIMONIAL
This is a technique wherein a famous or
seemingly authoritative person recommends a
product or service, and vouches for its value.
TESTIMONIAL
A famous singer drinks a bottled
water, then she smiles and yell,
“Things never change. Ever since I
started singing, this drink has
always been best for me, for my
voice, and for my family!”

This is an example of a testimonial

propaganda technique because a
famous personality recommends a
product and speaks for its value.
TRANSFER
This is a technique used in propaganda and
advertising known as association. This
technique of projects positive or negative
qualities of a person, entity, object, or value to
another in order to make the second more
acceptable or discredit it.
TRANSFER An influential female group wearing
blonde hairstyle rocks on stage and
exclaims, “She bangs!”

Teenage girls imitate the trending

blonde hairstyle of this famous group
because it gives them a positive
feeling of being one of them.

This is an example of a transfer

propaganda technique. Because
imitating the group of artists’
hairstyle gives them a positive feeling
of acceptance.
In your opinion, why is it necessary to
learn the different propaganda technique
like Testimonials and Transfer?
Activity: Create Your Comic

Find a pair and make a comic showing the

propaganda techniques--testimonial and transfer.
Activity: Create Your Comic
Evaluation
Identify the propaganda technique used in each
statement/situation below whether it is testimonial
or transfer.

1. "I've tried countless skincare products, but none

of them gave me the results I wanted. Then, I
discovered Radiant Beauty Cream."
2. A car commercial featuring satisfied customers sharing their
positive experiences with the vehicle's performance, reliability, and
fuel efficiency.

3. A group of students wearing blue hair that was inspired from

their favorite girl group, who have the same hair color.

4. A professional athlete endorses a brand of exercise equipment,

sharing how it has helped them achieve their peak performance.

5. A commercial showcases a group of friends dining at a

restaurant, expressing their satisfaction with the food and service.
They describe the delicious flavors, the quality of ingredients, and
the friendly atmosphere, recommending the restaurant to others.
 DEVELOPMENT TEAM

Writer: JOYCE MAE A. MADAS

Content Editor:
LR Evaluator:
LR Illustrator:

Executive Management:

Sally A. Palomo
EPS-English

Aileen A. Jamero
EPS-LRMS

Juliet F. Lastimosa
Chief, Curriculum Implementation Division

Carlos G. Susarno, Ph.D., CESE

Assistant Schools Division Superintendent

Isagani S. Dela Cruz, CESO V

Schools Division Superintendent