The document discusses using generative AI to improve the advertising process by creating compelling and relevant ads in a timely manner. It states that effective advertising requires creativity, relevance and timeliness, but ads created without assistance often fall short. The solution is to leverage generative AI throughout the advertising funnel, from theme to script to scene generation, to produce ads that capture attention and yield better results. The target markets are sports, marketing agencies and entertainment.
The document discusses using generative AI to improve the advertising process by creating compelling and relevant ads in a timely manner. It states that effective advertising requires creativity, relevance and timeliness, but ads created without assistance often fall short. The solution is to leverage generative AI throughout the advertising funnel, from theme to script to scene generation, to produce ads that capture attention and yield better results. The target markets are sports, marketing agencies and entertainment.
The document discusses using generative AI to improve the advertising process by creating compelling and relevant ads in a timely manner. It states that effective advertising requires creativity, relevance and timeliness, but ads created without assistance often fall short. The solution is to leverage generative AI throughout the advertising funnel, from theme to script to scene generation, to produce ads that capture attention and yield better results. The target markets are sports, marketing agencies and entertainment.
● Effective advertising in today's world requires a combination of creativity, relevance, and
timeliness. ● Ads created without assistance often fall short of these goals. ● This shortfall can result in less-than-ideal outcomes and operational inefficiencies. Solution
● The solution involves leveraging technology for improved advertising.
● Generative AI plays a crucial role in creating compelling and efficient ads. ● It generates creative ideas and ensures ad relevance to the target audience. ● Additionally, Generative AI accelerates the ad creation process, ensuring timely delivery. ● Utilizing Generative AI helps circumvent issues associated with manual ad creation. ● This approach leads to more effective ads that capture people's attention and yield positive results. Funnel ❖ Ad Theme Generation ❖ Ad Setup Generation ❖ Character Generation ❖ Script Generation ❖ Punchline Generation ❖ Scene Blocks Generation ❖ Ad-Shoot Generation Target Market
● Sports Product Industry
● Digital Marketing Agencies ● Entertainment Industry Competition Synthesia