Professional Documents
Culture Documents
by Group-A
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The study explored consumers' positive attitudes towards online food delivery
services, highlighting the convenience and ease of use. Consumers try different
companies to find the best service, and the information can help companies improve
and consumers make informed choices.
Research
To ev alu at e h ow cli en ts are
• The popular Likert scales, the Simple attitude scaling, and the numerical scale were all used in the questionnaire's
design.
• Utilized the software IBM SPSS to evaluate the information gathered from the respondents
Descriptive Analysis & Reliability test
The data analysis of the organization shows that the company has been experiencing growth in terms of the
number of orders and revenue. The majority of orders are placed for fast food and Chinese cuisine. However,
the average order value has been decreasing, indicating that customers are ordering more frequently but with
smaller orders. The delivery time has also decreased, which indicates an improvement in the company's
delivery services.
Recommendation
Provide excellent
Improve delivery Increase restaurant
customer service User experience
times choices
CONCLUSION
HungryNaki has been able to establish itself as a leading food delivery platform
in the country. The company's steady growth in revenue and number of orders is a
testament to its success in the market. However, there is still room for improvement,
particularly in delivery time and range of services.
THANK YOU