SURVEY

RESEARC
WHAT IS SURVEY
RESEARCH??

Survey research is a method of collecting data

from a popula tion through the use of structured
questionnaire s or interviews.

It's a systematic way of gathering information from a sample of

individuals to draw conclusions or make inferences about a larger
population.
 Scope of
01. Investigation.
Case Study VS
Survey Research Depth of
02. Analysis.

Data Collection and

03. Analysis Methods.
 LIMITATIONS

01 02 03 04

INABILITY TO POTENTIAL CHALLENGE LIMITED

PROBE DEEPLY FOR BIAS OR
MISINTERPRET
Surveys are not designed to
provide detailed probing of
ATION
individual entities.
The wording of survey
especially for large or diverse
questions can introduce bias or
ambiguity, leading to inaccurate
responses
S IN SAMPLE PRED ICTIV E
SELECTION PO WER
Obtaining a truly random Surveys may not accurately
predict future behavior or
sample can be challenging,
outcomes, as responses can be
populations. influenced by current
circumstances or societal
norms.
 PRESIDENTIAL
POLITICS
Survey research systematically Survey research informs strategic
Surveys enable accurate election
captures and analyzes voter decisions in presidential campaigns
outcome predictions by sampling
sentiment, revealing insights into by identifying key voter
representative voter segments and
public opinion dynamics and demographics and assessing message
tracking shifts in candidate
candidate preferences in effectiveness for resource allocation.
support over time based on polling
presidential politics. data.

VOTER ELECTION CAMPAIGN

SENTIMENT FORECASTING STRATEGY
ANALYSIS DEVELOPMENT