The Extended

Self
“Those external objects that we consider a
part of us”

Source: Pinterest.com
Levels of Extended
Self
01 Individual level—Consumers include many of their personal
possessions in self-definition.

Family level—This part of the extended self includes a

02 consumer’s residence and the furnishings in it.

Community level—It is common for consumers to describe

03 themselves in terms of the neighborhood or town from which
they come.

Group level—We regard our attachments to certain social

04 groups as a part of the self;
 Embodied
Cognition
“States of the body modify states of the
mind.”

Enclothed cognition
How the symbolic meaning of clothing changes how people behave