Text Here

Easy to change
colors.

Your Text Here

You can simply impress
your audience and add a

What do you
unique zing and appeal
to your Presentations.

think the TV
use for?

Tran Thi Hoai An

 Subject: Business Communication
Final Exam

The Samsung Tran Thi Hoai An 20DH714420

Serif – The Nguyen Thi Thao Ly 20DH713259

Masterpiece Nguyen Ngoc Hanh Nguyen 20DH713122

of elegance Phan Thi Hong Phuong 20DH710600

Tran Thi Hoai An

 Group Members

Tran Thi Nguyen Thi Nguyen Ngoc Phan Thi

Hoai An Thao Ly Hanh Nguyen Hong Phuong
20DH714420 20DH713259 20DH713122 20DH710600
 Table of content

The Factors
Samsung Marketing
that Make a
overview Activites
Difference

Tran Thi Hoai An

 SAMSUNG OVERVIEW

Phan Thi Hong Phuong

  Background
 Mission
 Vision

Phan Thi Hong Phuong

 Background
Founded on: March 1, 1938
Founder: Lee Byung-chul
Headquarter: Seoul, Korea

/FACEBOOK www.hompageurl.com

Phan Thi Hong Phuong

 Background

Employees:
2022: 270,320
2023: 320,671

Sell in: Asia, North America,

Europe, Middle East, Africa,
South America, Oceania

Phan Thi Hong Phuong

 Vision & Mission

Phan Thi Hong Phuong

Phan Thi Hong Phuong
 Product Lines

Phan Thi Hong Phuong

 Smartphones

High-quality displays
Advanced camera systems
Powerful processors

Phan Thi Hong Phuong Phan Thi Hong Phuong

 Tablets and Laptops

AMOLED displays
S Pen stylus support
DeX mode

Phan Thi Hong Phuong

 Smartwatches

Health and fitness tracking

AMOLED display
Ecosystem integration

Phan Thi Hong Phuong

 Televisions

 QLED Technology
 Ambient Mode
 Smart TV capabilities
 4K and 8K resolution

Phan Thi Hong Phuong

 Refrigerators

 FlexZone
 Twin Cooling Plus
 Family Hub

Phan Thi Hong Phuong

 Washing Machine

EcoBubble Technology
AddWash
QuickDrive

Phan Thi Hong Phuong

 Air Conditioner

 Wind-Free™ Cooling
 AI-based optimization
 SmartThings compatibility

Phan Thi Hong Phuong

 The Factors
that Make a
Difference
Nguyen Ngoc Hanh Nguyen
 The Factors that
Make a Difference
Iconic Design
QLED 4K TV
Anti-Reflection
Quantum Processor 4K
Tap view
Ambient Mode

Nguyen Ngoc Hanh Nguyen

 1. Iconic Design
The I-shaped block
combined with a slim
and elegant frame.

Nguyen Ngoc Hanh Nguyen

 The metal stand
resembling the letter A

Nguyen Ngoc Hanh Nguyen

 2. QLED 4K TV with 100% Color Volume

Quantum Dot Technology:

- Gorgeous picture with
vivid colors.

100% Color Volume:

- Achieved in the DCI-P3
color space.

Nguyen Ngoc Hanh Nguyen

 3. Anti-Reflection with Matte Display
Optimizing quality by minimizing glare and
preventing reflections

Nguyen Ngoc Hanh Nguyen

 4. Quantum Processor 4K with 4K Upscaling

The Quantum 4K
processor elevates
every scene to 4K
resolution, ensuring
superior viewing.

Nguyen Ngoc Hanh Nguyen

 5. Tap View
- Utilizes Near Field
Communication (NFC)

Nguyen Ngoc Hanh Nguyen

 6. Ambient Mode

- Perfect blend into living space

when not in uses

- Collaboration with Renowned

Artists - the talented siblings
Ronan & Erwan Bouroullec

Nguyen Ngoc Hanh Nguyen

 Warranty and post-purchase services
24 months warranty with home repair service

Nguyen Ngoc Hanh Nguyen

 The Prices
65 inch : 33.900.000 VND
55 inch : 23.900.000 VND -> 17.397.000 VND
=> Good value for money

Nguyen Ngoc Hanh Nguyen

 Marketing Activies
Analysis Of Samsung’s Social Media Accounts

• Instagram: 1.3 million

• Facebook (Samsung
Electronics): 5 million
• Twitter: 706.9K
• LinkedIn: 4.2 million
• TikTok: 2.5 million
• YouTube: 6.52 million

Nguyen Thi Thao Ly

 Samsung on Instagram

Nguyen Thi Thao Ly

 Samsung on YouTube

Has 2.078 video, with the most popular being a video

about thier Galaxy SmartTag 2 device

Nguyen Thi Thao Ly

 Samsung on Facebook

Nguyen Thi Thao Ly

 Samsung on Twitter

As a testament to how effective celebrity collabs

are, while most of their tweets have around 500
engagements
Nguyen Thi Thao Ly
 Samsung's Social Media Marketing Activities

• Strength
• Weakness
• Proposal Improvements

Tran Thi Hoai An

 Strength
• Global Presence
• Engagement and Interaction
• Visual Content
• Innovative Campaigns
• Influencer Collaborations

Tran Thi Hoai An

 Weakness

• Negative Feedback
Management
• Platform
Dependence
• Global Cultural
Sensitivity

Tran Thi Hoai An

 Proposal Improvements

• Effective Negative
Feedback Management
• Strategic Influencer
Collaborations
• Consistent Brand
Storytelling

Tran Thi Hoai An

 Where can you buy it?

Samsung’s Retail Shopping

stores stores mall

E – commerce
Website
platforms

Tran Thi Hoai An

 References
1. Forbes (n.d). Samsung. From
https://www.forbes.com/companies/samsung-electronics/?sh=1a5b5f79245
0&fbclid=IwAR3a_SPPHFWmjzfB2JJGBMx5v30KsmH-j_pg3aOiUF2JiI6U
OTE1i4nJdws

2. Global Data (n.d). Samsung Electronics Co Ltd: Overview. From

https://www.globaldata.com/company-profile/samsung-electronics-co-ltd/?f
bclid=IwAR126c3uNCRDHEuZLVmU1CAdR6707hl5To6BLUBox-BRjAN_u
P5Vyx3X7kc

3. Samsung (n.d). Su menh & Gia tri. From

https://www.samsung.com/vn/about-us/company-info/?fbclid=IwAR1y9KFv
_yTj99j_JbvnEjdQeAA3XJ3dkvk0IIA9yLncEtIHqrDNtWLng_Y

4. Samsung (n.d). Thong tin bao hanh. From

https://www.samsung.com/vn/support/warranty/
5. Samsung (n.d). 65" Class The Serif QLED 4K (2022). From
https://www.samsung.com/vn/support/warranty/
6. Wikipedia (n.d). Samsung. From
Tran Thi Hoai An
THANKS
FOR
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