Business plan

«Language Mastery Academy»

By Olga Voschetinskaya
 Problem:
People today highly value their time and are
reluctant to spend it on commuting to physical
locations for language classes. They feel the lack
of personalized attention and interaction from
tutors. This lack of personalized attention can
hinder students' learning progress and overall
satisfaction with the course.
 Solution
By offering courses in online school «Language Mastery
Academy» individuals can access high-quality education from the
comfort of their own homes or while on the go, saving valuable
time that would otherwise be spent traveling to a traditional
classroom. This convenience factor makes online language
schools an attractive option for busy professionals, students, and
individuals with demanding schedules who seek flexibility in their
learning journey.
Market
Olga’s Company has identified several target
market segments that will be pursued.

• Children (7 -13 y.o.) seeking for General

Foreign Lanuage courses.
• Teenagers (14-18 y.o) seeking for General
Foreign Lanuage courses.
• Teenagers (14-18 y.o) seeking for Advanced
courses and Exam preparation.
• Adults (18+) seeking for General Foreign
Lanuage courses
• Adults (18+) seeking for elective courses
 Competition

Tutoring has been around as long as students. And

as long as students get in over their head, they will
need tutors to help them catch up and keep up.
The online language school market is highly
competitive, with numerous players offering
language learning programs to a global audience.
 Competition
 By providing a dynamic and personalized learning
experience, we differentiate ourselves from traditional
online language schools and capture the interest of
learners seeking a more interactive and effective way to
acquire language skills.

 By prioritizing the success and well-being of our

learners, we build long-lasting relationships with our
students and create a supportive learning environment
that fosters growth and development.
 Why us?
01 Student may choose the most convenient way of having
courses:

Synchronous courses (interactive group classes twice a

week with experienced tutors, 12 hours constant support in
telegram chat and monthly feedback)
Asynchronous courses (self study on the base of interactive
boards with 12 hours constant support in telegram chat and
monthly feedback from experienced tutors.
•
Why us?
We use telegram support chats for our students and the
vest interactive board «Miro» with personalized lessons.
We have our own Mobile
web
 Why us?
2 With a focus on quality and excellence in teaching, we set
ourselves apart from competitors and establish ourselves as
a trusted provider of high-quality language education.
 Marketing Strategy:

To attract students, we will use a combination of digital marketing

strategies, including social media advertising, and partnerships with
schools and educational organizations. We will also offer promotional
discounts and referral incentives to encourage word-of-mouth
marketing. Additionally, we will participate in online education fairs
and events to showcase our services to a wider audience.
 Financial Projections:

Our revenue will come from course fees paid by students, which will vary
depending on the type and duration of the course. We project steady growth
in student enrollment over the first three years, with an increase in revenue
as we expand our course offerings and reach a larger audience. Our initial
investment will cover the costs of setting up the online platform, hiring
teachers, and marketing our services.