CT

NEF
C
ROUP
SS
MBERS
ION
AMES
ES
023-24
RAN College
AIN
U
BUL
SHIDUL
E
 CLASS

MBA 2ND SUBJECT

SEMESTER TOPIC
BUSINESS GROUP MEMBERS
LEGISLATION CASE STUDY NAMES
2023-24
ON
MAGGI 1) IMRAN
NOODLES BAN HUSSAIN
IN INDIA 2) ABU MEHEBUL
3) RASHIDUL
HAQUE
 Introduction
Maggi Noodles Ban in India
•Maggi: International brand of seasonings, instant
soups, and noodles.
•Founded: Originated in Switzerland by Julius
Maggi in October 1872.
•Acquisition: Nestlé acquired Maggi in 1947.
•Headquarters: Still headquartered in Switzerland.
•Ban: Maggi noodles banned by Food Safety and
Standards Authority of India on June 5, 2015, due to
safety concerns.
Background
•Maggi noodles, popular in Indian homes, banned nationwide in
May 2015.
•Ban due to high lead and MSG levels found in FSSAI tests.
•Ban sparked safety concerns and controversy.
•Massive product recall initiated.
•Nestlé undertook stringent testing and compliance measures.
•Goal: rebuild consumer trust and reintroduce.
 Timeline of Events
•May 2015: FSSAI recalls Maggi noodles over lead and MSG.
•Nestlé disputes the recall but experiences sales decline and financial losses.
•Indian government sues Nestlé for deceptive marketing.
•Nestlé fights the ban in court and launches PR campaigns.
•September 2015: Bombay High Court lifts the ban due to testing flaw
•Despite the lift, Nestlé continues to face ongoing scrutiny and regulatory
challenges, impacting reputation and operations .
Lessons Learned
1.Transparency and Communication: Prompt and transparent
communication is crucial during a crisis to maintain trust and credibility.
2.Regulatory Compliance: Companies must adhere to stringent regulatory
standards to avoid legal and reputational consequences.
3.Social Media Management: Social media can amplify both positive and
negative publicity, underscoring the importance of proactive reputation
management.
4.Supply Chain Oversight: Comprehensive oversight of the supply chain
is necessary to ensure product safety and quality control.
5.Consumer Education: Educating consumers about food safety and
empowering them to make informed choices can mitigate risks and foster
trust
Conclusion
The Maggi noodles ban in India serves as a compelling case
study highlighting the complex interplay between food safety,
corporate responsibility, government regulation, and consumer
trust. It underscores the importance of proactive risk
management, effective crisis communication, and adherence to
regulatory standards in safeguarding public health and
preserving brand reputation.
THANK YOU