Creative Brief

Template
 Project Title

FocusVu Virtual Empowerment Campaign

Project Overview

The FocusVu Virtual Empowerment Campaign aims to elevate virtual communication

and collaboration experiences for sales professionals, corporate trainers, and educators.
Through strategic social media initiatives, the campaign seeks to increase brand
visibility, showcase the unique features of the FocusVu platform, and drive engagement
with the target audience. By providing valuable resources, success stories, and
interactive experiences, the campaign empowers users to conduct seamless and secure
virtual presentations, product demonstrations, and training sessions. With a focus on
delivering tangible benefits and solutions to common challenges, the campaign
reinforces FocusVu's position as a leader in the virtual communication space and drives
meaningful results for the business.

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 Objective
This is a concise statement of what you want to accomplish in your target market. Do you want to inform, persuade or
motivate an audience to take a specific action?

• Increase brand visibility and engagement among target audience segments.

• Showcase the unique features and benefits of FocusVu's platform.
• Drive traffic to the website and generate leads for the sales team.

Target Audience
Who is the creative work addressing? Describe in as much detail as possible who you want to engage and influence. Use
demographic information, describe interests, behaviors, needs and fears.

• Sales professionals, corporate trainers, and educators.

• Age: 25-45
• Location: Urban and suburban areas
• Demographics: College-educated, tech-savvy individuals with a need for secure
and efficient virtual communication tools.

Competitors
Who in your field also targets the same audience? Summarize what products they are currently selling
or campaigns they are running that might affect reaching your own objectives.

• Zoom
• Microsoft Teams
• Cisco Webex

Your Offer
What are you trying to promote or sell exactly? What aspects or features of your offer stand out?

FocusVu provides secure and user-friendly video conferencing software tailored for
product demonstrations and virtual training sessions.

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 Key Benefit
What is the single most important benefit of your offer for your target audience?

Empower your virtual presentations and training sessions with FocusVu's secure and
intuitive platform.

Problem
What important problem of your target audience is your offer solving?

• Difficulty in conducting seamless and secure virtual presentations and training

sessions.
• Lack of user-friendly tools tailored for specific needs like product demos and
educational purposes.

Proof Points
What information can you share to make your offer credible and trustworthy? Can you share customer quotes, satisfaction
levels, low-price guarantees or test results that lend you external credibility?

• Case studies showcasing successful outcomes for businesses and educators using
FocusVu.
• Testimonials from satisfied users highlighting the platform's ease of use and
effectiveness.

Deliverables
What asset or assets do you need specifically? Images, a video, a PowerPoint presentation? Include details about the specific file
format, size or other technical requirements.

Deliverable 1 Tutorial Videos

Deliverable 2 Success Stories

Deliverable 3 User-generated Content

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 Look and Feel
Add some keywords or personality traits that describe what you want the tone of voice and design to feel like.

• Professional and modern design reflecting FocusVu's brand identity.

• Visual elements such as clean layouts, bold colors, and high-quality
images/videos.

Guidelines
Here you can include specific design features that you want to see included such as specific headlines or product photos or
more general guidelines for the execution such as color palettes or fonts to use.

Copy
Use clear and concise language to communicate key benefits and features.

Social
Media Facebook, Linkedin, Twitter

Other Incorporate interactive elements to engage the audience and encourage participation.

Timeline
Projected timeline

• Launch Date: 1st April 2024

• Duration: 1 Month
Important dates/deadlines

Budget
Amount
$5000
Financial Sources

Notes

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 Comments and Approval
Contact Name and Title

Sk. Md. Aliraz, Digital Marketing Strategist

Comments

All content and campaigns to be approved by Mr. Aliraz before publishing

Date Signature

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