Guidelines/ mechanics

Define your objective

• Clearly define the purpose and objective of your

video advertisement.
 Keep it concise

• Attention spans are short, so keep your video

concise and focused. Aim for a duration of 30
seconds to 2 minutes.
 Engage with a hook

• Capture viewer’ attention within the first few

seconds with a compelling hook or captivating
visual to make them want to continue watching
 Clear and compelling message

• Clearly communicate your key message or

information. Use simple and concise language to
ensure viewers understand the main points
 Visual appeal

• Use visually appealing graphics, animations, or

high-quality footage to engage viewers. Visuals
should be relevant, eye-catching and support the
message
 Music and sound

• Choose background music or sound effects that enhance

the video’s mood and atmosphere. Ensure the audio
complements the visuals and supports the message
 Branding

• Incorporate your brand elements, such as logos,

colors, and taglines, to reinforce brand
recognition and create a consistent identity
• 10 members per group
1 Project Manager
1 Creative Director
1 Scriptwriter
1 Videographer/Graphic Designer/Video Editor
Voiceover Artist