Social Media Marketing

Dr. Sumit Sangwan

Assistant Professor
Learning
Outcomes
After this lecture, you will be able to

• Understand role of social media marketer

• Understand responsibilities of social media marketer

• Understanding various activities involved and

Process
 Social Media Marketer

Social media marketers are marketing specialists who

use social media platforms to promote a company’s
offerings. They often use platforms like Facebook,
Instagram and Twitter to reach new customers,
engage them, and announce new products or services.
 Social Media Marketer

• Formulating social media strategies

• Enhancing brand awareness

• Engage customer

• Acquire customer

• Working in-house or freelancer

 Social Media Marketer

• Targeted customer and Platform selection

• Content creation
• Designing social media posts

• Designing campaigns

• Handling social media presence

• Organic

• Paid
Facebook Page – Tata Motors
Facebook Ad – Tata Motors
 Social Media Marketer

• Handling user’s queries

• Social listing tools to understand customer-

perception about a brand

• Tracking and optimizing

• Organic

• Paid
 Skills required

• Understanding of different social media platforms

• Understanding of diverse content creation

• Understanding of analytical tools

That’s all for now…