CAES9920 Week 1

Academic Communication for Business

and Economics
Carly NG

carly@hku.hk

Room 6.37,
Run Run Shaw Tower,
Centennial Campus
 Learning Outcomes
By the end of week 1, you will have:
•taken the diagnostic quiz
•understood the course rationale, learning structure, and general
outline of the assessments
•researched, discussed, and written the diagnostic writing task on
CSR
..........?
 2CC
Sub-class Moodle
 2CC
Diagnostic quiz
Pre-term activity:
Diagnostic writing task
Pre-term activity:
Diagnostic writing task
Your Writing Experience
1. What is your experience of the written assessments given to you in your
business courses? (e.g. unfair grading, clear criteria, no idea what the
professor wants, etc.)

2. What types of documents will your future internship or position require

you to write?

3. How similar are those documents to the written assessments from your
university courses?

4. List the major steps that you take, from start to submission, when
completing your writing assessments (e.g. do research, check for
grammar, get others to give you comments)

5. Students normally give the following comment:

“Our business professors are just grading the content, not the language.”
To what extent does language affect the production of content?
Course Introduction Video

2:58 1. What will this course

help you do?

2. How will this be

beneficial for your future
career?
#EvaluativeCapabilities
#LanguageAwareness
#GenreAwareness written spoken
#Audience
#Purpose
#Context

Evaluate Produce
(similar texts)
effectively effectively
What will we do?
CAES9920
To what extent does language affect the
audience’s perception of your writing?

Is the “idea” the same in the following 3 sentences?

1. Apple’s net profit definitely went up by a lot last year.
2. Apple’s net profit increased significantly in the last year.
3. Apple net profit go up by much last year.

..........?
 What will we do?
Assessment Deadline %
Assessment 1: Academic Essay 4 Mar (Sat) 45%
23:59
Assessment 2: Group Learning Work 35%
a. Group Presentation (10%) Week 9 Class

b. Group Business Proposal + Peer Evaluation (25%) 29 Apr (Sat)

23:59
Assessment 3: Literary Portfolio 20%
Part 1: Linguistic Analysis 25 Mar (Sat)
23:59
Part 2: Language Learning Reflection 6 May (Sat)
23:59
You write 1200 words, compared to:
• ~2.5 (out of 10) minutes per student in Assessment 2a (10%)
• ~625 (out of 2500) words per student in Assessment 2b (25%)
• Max. 980 words in Assessment 3 (parts 1 & 2) (20%)

You have almost HALF of the semester to work on it

and your knowledge of writing from CAES1000.

You are unlikely to be burdened with midterms or finals

to perform well in assessment 1 since it is due before
reading week.
 Support you’ll receive throughout the first 6 weeks
specifically for assessment 1:
Weeks 2 – 3: Feedback on your group
diagnostic CSR essay

Weeks 3 – 4: Analysis of exemplar

academic essays

Week 5: Peer evaluation of drafts

Week 6: Group consultations in class

and an extra in-class office hour
Out-of-class Work
 In-class Work

• Individually and collaboratively evaluate texts and genres

• Discuss the appropriateness of texts in groups

• Identify effective language features

• Give detailed feedback on others’ writing

(giving and receiving feedback are both beneficial!)

• Critically assess feedback in relation to your text

• Write and improve upon texts

• Learn and practice effective presentation skills

The Essay

Is Corporate Social Responsibility (CSR)

beneficial for company performance?

1000-1200 words
(Maximum =
5 paragraphs)
The Essay

Deadline: 23:59 30 Jan (Week 2.2)

*If a groupmate drops out, do your best to write 1 paragraph. This is only a
diagnostic essay to gauge your writing abilities.
 2CC

Assignments
1. Due 23:59 tonight!

2. The Essay
Due 23:59 30 Jan (Week 2.2)
Assignments
3.

2:59
2:17
2:34
Before you go...
 2CC

Next class