AGENDA

Objectives
 INTRODUCTION

➔ "McDonald's," is a global fast-food

restaurant chain
➔ In 1940 by Richard and Maurice
McDonald.
➔ Opened as a barbecue restaurant in San
Bernardino, California, USA.
➔ hamburgers, cheeseburgers, french fries,
and beverages
➔ "Speedee Service System,"
Vision Statement:

"To be the best quick service restaurant experience. Being the best
means providing outstanding quality, service, cleanliness, and
value, so that we make every customer in every restaurant smile."

Mission Statement:

"McDonald's brand mission is to be our customers' favorite place

and way to eat and drink. Our worldwide operations are aligned
around a global strategy called the Plan to Win, which center on
an exceptional customer experience – People, Products, Place,
Price and Promotion. We are committed to continuously
improving our operations and enhancing our customers'
experience."
McD IN INDIA
➔ 95th country McD entered
➔ October 13, 1996, in the city of Vile Parle, Mumbai
➔ Amit Jatia of Hardcastle Restaurants Pvt. Ltd. (HRPL)
Problems Faced by McD in India

➔ Indian diversity, religious and cultural constraints

➔ Animal activists opposed
➔ Class based people
➔ Poor transportation
➔ Storage infrastructure
Methods used by McD in India
➔ Market research
➔ Culture sensitivity workshops
➔ Local partnership
➔ Menu adaptation
➔ Menu testing
➔ Observational research
➔ Competitor analysis
➔ Continuous feedback
THE CHANGES MADE BY MCD AFTER RESEARCH

➔ Menu
➔ Spices and Flavors
➔ Cultural Sensitivity
➔ Festivals and Regional Variations
➔ Veg and Non-Veg Separation
➔ Hygiene and Quality
New Mcd
➔ New McD Application
➔ Delivery Services
➔ Offers Through Application
➔ Self Ordering Machines

➔ Change in Serving Method

➔ Playing Area For Kids
CONCLUSION

So typically, McD adapts the Indian culture and the taste of India with the help of
research. And made the changes as per the customer base in India. They come up freshly
with new changes to take over the Indian Market, and they actually took over all the
Burger Market in India. Because of all the research and methods they used in India
McDonald's won the trust of customers, all it has to do is keep updating itself according to
the recent trends and changes to adapt it to the changing markets and keep on gaining
profits.