BUILDING STRONG BRANDS -

THE MCDONALD'S STORY

• Abhishek Chaudhary - 80012100735

• Juhi Marmat - 80012100862
• Roma Paryani - 80012100161
• Samarth Arora - 80012100812
• Vishu Jhurani - 80012100810
 ABOUT
• Established in 1940 Mcdonald
Brothers which is headquarted in
United States is the largest chain of
fast-food resturants and serving
around 69 million customers per day.

Mission- To create delicious feel-good

moments for everyone.
 PRODUCT STRATEGY
• Wide variety of products
with low prices.

• Fast Service

• Cultural value considered

in different countries.
 PRICE STRATEGY
• Product for different market
segments.
• Offering combos and meals
to reduce individual pricing.

• Products ranging from low

priced to premium products.
 DISTRIBUTION CHANNEL
• Using different formats like
website and mcdonalds app,
food delivery partners.

• Intensive Distribution
• Selective distribution
channels
MARKETING STRATEGY - BRAND PROMISE
AND BRAND CONTACT
• The famous McDonalds jingle

• Brand Mascot of McDonalds

 MARKETING STRATEGY -
COLLABORATION
• Coca-cola collaboration

• Collaboration with BTS

• Collaboration with
Travis Scott
 MARKETING STRATEGY - INDIA

• Menu adaption
• Price points
• Target audience- Kids
 PROMINENT AD FILMS
• Celebrating 20 years of McD
in India

• Everything has changed, your

favourite haven't

• BF & GF
 INTERNAL BRANDING AND RESULTS

• Employees trained to improve

customer service
• Employees explained about brand
promise and positioning
• Managing 300+ restaurants all over
India
• Largest fast food chain