Professional Documents
Culture Documents
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T ypes of claims
• Claims of Fact
• Claims of Value
• Claims of Policy
• Claims of Cause and Effect
…
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Claims of fact
• Are inferences made based on data , ducuments, and scientific
observation result.
EXAMPLE:
“Although it has been largely forgotten, the flu epidemic of
1918-1919
was one of the most devastating epidemics of all the time.”
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Claims of value
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Claims of policy
• EXAMPLE”
Congress should reduce the drinking age to 18.
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Cliams of cause and
effect
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Important terminologiesin the study of claims
FACT
OPINION
ARGUMENT
PRESUASION
DEBATEBLE CLAIMS
EVIDENS
CREDIBLE SOURCE
Guidelines
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LO GO S PAT H O S
Or emotional appeal is focused on the
Or logical appeal focused on the message audience’s reception of the message
content transmitted.
transmitted. EXAMPLE:
EXAMPLE: “if we don’t move soon, we’re all going to die!
Can’t you see how dangerous it would be
“ The date is perfectly clear: this investment tostay?”
has consistently truned a profit year over, “I’m not just invested in this community –I
even in spite of market declies in other love every building , every business , every
areas.” hardworking member of this town.”
“Ladies and gentalement of the jury: we
have not only the fingerprints, the lack of
analib, a clear motive, and an expressed
desire to commit the robbery… We also
have video of the suspect breaking in. The
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case could not be more open and shut.”
ETHOS
• Be attentive
• Check the facts
• Be keen in language use
• Do cross referencing
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Thank you
REPORTED BY: JAY ASHLY M. GUIANED