You are on page 1of 9

Fashion brand

Esenova Begimai
Prada is known for his
high-quality leather goods,
fashion accessories, shoes,
clothing and perfumes.
Prada products are often
associated with elegance, luxury
and prestige.
How it all started:
In 1913 This strategy was
Mario Prada successful, and the
opened a small brand quickly became
leather goods popular among
store in Milan. foreigners.
After Mario's death, his daughter Louise took over. She
managed to establish sales in Europe and America.

The company began to face a financial crisis, and then a possible


collapse.
Prada fell into the hands of
the founder's granddaughter. Miuccia
It was she who created
an fashion house from a
small family business.
Prada
With the support of
businessman Patrizio
Bertelli.
Miuccia decided to produce clothes and shoes.

In 1985 there was black bags


and backpacks.
In 1995, she created the first
men's clothing line from Prada.

In 1990, she released the first


collection of glasses in a thick
square frame.
Today, the company
includes four valuable
280
brands: 12 factories
boutiques

7,200 employees work


in the name of Prada.
Thanks
for attention

You might also like